News alert

Sign-up for our PMA 2010 news headlines and get notified when new digital cameras are being launched at the 2010 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2010 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2010 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2010 RSSPMA 2010 News
PMA 2010 Sitemap by CategorySitemap by Category
PMA 2010 Sitemap by BrandSitemap by Brand

Lensbabies Medium Format 3G lens

Ralf Jurrien
PMA 2010 Report
Wednesday 7th, March 2007
Posted by: Ralf Jurrien

Lensbabies, LLC introduces at PMA 07 the new medium format version of its 3rd generation selective focus lens, Lensbaby 3G. The medium format version of this award-winning lens expands the Lensbaby product family’s capabilities for the first time into the medium format realm of photography. The Medium Format Lensbaby 3G is now available for Mamiya 645 and Pentax 67 camera bodies. The Lensbaby 3G for Mamiya 645 features an 80mm fixed focal length and possible aperture settings ranging from f / 3.4 to f / 39. The Lensbaby 3G for Pentax 67 cameras has a 100 mm fixed focal length and has possible aperture settings ranging from f / 4 to f / 45.

Lensbaby 3G lens

Lensbaby 3G medium format
The Lensbaby 3G medium format lens allows photographers to lock the Lensbaby in a desired bent position simply by pressing a button. Then, using its traditional barrel focus mechanism, photographers can do fine focusing and precisely place the sweet spot of sharp focus before pressing the shutter release. The Original Lensbaby lens and the Lensbaby 2.0 lens require the photographer to manually hold the Lensbaby in a bent position while pressing the shutter release. The optic in the Medium Format Lensbaby 3G produces the same effect as the optic in the Lensbaby 3G for SLR cameras. However, the optic in each Medium Format Lensbaby 3G is optimized for the specific camera body.

lala

Original Lensbaby 2.0 & Lensbaby 3G SLR lens
“Popularity of the Original Lensbaby, Lensbaby 2.0 and the new Lensbaby 3G SLR lens has been phenomenal,” said Craig Strong, the inventor of the Lensbaby and Co-Founder of Lensbabies, LLC. “It was only logical to expand our product offering to medium format photographers, especially studio photographers who want to repeat Lensbaby photos exactly the same each time, whether they are shooting food, fine art nudes, or designer shoes. In addition, studio portrait photographers can shoot with greater confidence in the sweet spot’s sharpness and placement. Outdoor and location photographers can also shoot longer exposures than are possible with the Original Lensbaby and Lensbaby 2.0. We hope Lensbaby 3G will meet medium format photographers’ needs for precision and repeatability while stimulating their creative vision.”

Lensbabies Medium Format Lensbaby 3G lens
Once Lensbaby 3G is locked into place, additional fine focus can be achieved by turning the barrel focusing ring, which moves the optic in and out like a normal manual focus lens. Also, in the locked position, a photographer can make small adjustments to the placement of the sweet spot of focus by turning any combination of the three focusing rails. “The process of shooting with Lensbaby 3G is quite different than with Lensbaby 2.0, and the two lenses are optimized for different types of photography. While Lensbaby 2.0 is great for intuitive, fluid, photojournalistic shots, Lensbaby 3G is a workhorse for pros that require precise focusing, complete control, and repeatability,” said Strong.

Lensbaby 3G for Mamiya 645 Medium Format - Specifications
• Optic: Multi-coated optical glass doublet
• Focal Length: Approximately 80 mm
• Focus Type: Hybrid Manual Compression / Manual Barrel
• Aperture Type: Interchangeable levitating aperture disks
• Apertures: f/3.4, f/4.8, f/6.8, f/9.5, f/13, f/19, f/26, f/39
• Minimum Focus: Approximately 1.5 feet (45.72cm)
• Maximum Focus: Infinity
• Size: 3” (7.62cm) high x 3.25” (8.89cm) wide
• Weight: 6.7oz (161.59g)

Lensbaby 3G for Pentax 67 Medium Format - Specifications
• Optic: Multi-coated optical glass doublet
• Focal Length: Approximately 100 mm
• Focus Type: Hybrid Manual Compression / Manual Barrel
• Aperture Type: Interchangeable levitating aperture disks
• Apertures: f/4, f/5.6, f/8, f/11, f/16, f/22, f/32, f/45
• Minimum Focus: Approximately 2.5 feet (76.2cm)
• Maximum Focus: Infinity
• Size: 3” (7.62cm) high x 3.25” (8.89cm) wide
• Weight: 6.7oz (161.59g)

About Lensbabies
Lensbabies, LLC is a Portland, Oregon based manufacturer and marketer of award-winning selective focus SLR camera lenses. Lensbabies was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patent pending Lensbaby selective focus SLR lens.

Recommended related articles

Next or previous article

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).