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Lexar flash memory card reader

Ralf Jurrien
PMA 2018 Report
Wednesday 7th, March 2007
Posted by: Ralf Jurrien

Lexar, introduced two new professional-grade flash memory card readers designed to deliver increased download speeds from the card to a computer. One reader features a new and unique industrial design and is fully compatible with two new flash card interface standards: Ultra Direct Memory Access (UDMA) CompactFlash , a high-performance flash memory protocol based on the CompactFlash form factor, and Secure Digital High Capacity (SDHC ), a memory standard that supports capacities of 4GB and higher in the Secure Digital (SD ) form factor. The second reader is an upgrade to Lexar’s already-existing stackable model that allows for concurrent download of information from multiple flash memory cards.

Lexar card reader

Lexar 300x professional UDMA cards
Lexar’s two latest card readers offer superior download speeds when working in conjunction with new Lexar Professional UDMA 300x CompactFlash and 133x SDHC flash memory cards. “These latest card readers are incredible,” said Steve Marriott, Head of Marketing, Lexar Europe. “I can now download an entire shoot from our new 300x Professional UDMA cards in half the time I could with our previous generation of products. This is a tremendous time savings, especially for sports shooters and other pros on a tight deadline. These readers are an absolute must-have accessory for any photographer that wants to get the most performance from his or her new 300x Professional UDMA cards.”

Lexar UDMA FireWire 800 Reader
Like its predecessor, the Professional UDMA FireWire 800 Reader has a unique stackable design and allows for concurrent download of images stored on multiple cards when up to four readers are daisy-chained together. The Professional UDMA FireWire 800 Reader is compatible with all CompactFlash (Type I and Type II), MicroDrives , and UDMA-enabled CompactFlash cards, including Lexar’s recently introduced 300x speed-rated family. It ships with one 1-meter and one 18-centimeter FireWire 800 cables. The 18-cm cable is convenient when two or more readers are daisy-chained or when the reader is used with a laptop. The reader is also compatible with FireWire 400 devices when used with an optional FireWire 800-to-400 cable (sold separately).

Lexar flash memory card reader - Availability
Lexar’s new high-performance Professional Dual-Slot Reader is USB 2.0-enabled and fully compatible with SD, SDHC, CompactFlash and UDMA-enabled CompactFlash memory cards. The unit’s unique compact design makes it ideal for professionals working in-studio or on the road, and allows for both card slots to be accessed simultaneously. The Professional UDMA FireWire 800 Reader will be available in April, while the Professional Dual-Slot USB Reader will be available in June. Both new flash memory card readers require Windows XP or later, or Mac OS 10.2.8 or higher.

About Lexar Media
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange under the MU symbol.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).