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Olympus Zuiko digital lenses

Ralf Jurrien
PMA 2010 Report
Monday 5th, March 2007
Posted by: Ralf Jurrien

Olympus announces four new inter-changeable lenses for Four Thirds System SLRs. The Zuiko Digital ED 12-60mm (24-120mm) F2.8-4.0 SWD is an HG (High-Grade) series 5x telephoto zoom lens, and the ED 50-200mm (100-400mm) F2.8-3.5 SWD is a 4x telephoto zoom version. The ED 14-35mm (28-70mm)F2.0 SWD features a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability. Finally, the ED 70-300mm (140-600mm) F4.0-5.6 is a 4.3x telephoto zoom lens. Olympus Expands "Olympus E-System" Lineup With the development of New And Interchangeable Lenses. Olympus is pleased to announce the plans to significantly expand the Olympus E-System.

Zuiko digital lenses

Supersonic Wave Drive
The interchangeable lenses announced incorporate advanced new features such as the revolutionary SWD (Supersonic Wave Drive) which makes possible the world's fastest-class auto focusing, the enhanced super telescopic zoom capability that is one of the biggest advantages of the Four Thirds System standard. Olympus will continue to develop new products that will help users ”to take photographs that could never be taken before” the Olympus E-System.

Zuiko Digital ED 12-60mm (24-120mm) F2.8-4.0 SWD
An HG (High-Grade) series 5x telephoto zoom lens with wide angle equivalent to a 24 mm lens on 35 mm film camera. With a maximum aperture of F2.8 at the widest angle of 12 mm, this lens boasts brightness that's at the top of the class among zoom lenses covering such a wide angle.

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Zuiko Digital ED 50-200mm (100-400mm) F2.8-3.5 SWD
An advanced, high-performance 4x telephoto zoom lens also belonging to the HG series. While improving the color blur property of the current Zuiko Digital ED 50-200mm F2.8-3.5 lens and incorporating the new SWD mechanism in the AF drive, this new lens maintains the same high image quality with excellent resolution and contrast throughout the zoom range.

Zuiko Digital ED 14-35mm (28-70mm)F2.0 SWD
The world's first standard zoom lens to feature a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability unique to the SHG (Super High Grade) series. This lens completes the series of Zuiko Digital zoom lenses with fixed F-stop that cover ultra wide-angle to super-telephoto photographing together with the ED 7-14mm F4.0, ED 35-100mm F2.0 and ED 90-250mm F2.8.

Zuiko Digital ED 70-300mm (140-600mm) F4.0-5.6
A 4.3x telephoto zoom lens that covers the super-telephoto area equivalent to a 600 mm lens for 35 mm film cameras. Boasting excellent cost efficiency, this lens will be released as part of the Standard series.

Zuiko Digital 2.0x Teleconverter EC-20
A teleconverter that doubles the focal length of the master lens

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).