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SLR camera Armor protection

Ralf Jurrien
PMA 2018 Report
Monday 5th, March 2007
Posted by: Ralf Jurrien

Your camera is going to see amazing sites in its lifetime ... you'll want to capture amazing landscapes, sports events, your kids, anything! So keeping your pride and joy in good condition isn't going to be easy... Camera Armor is a model specific close fitting "skin" for your SLR camera. Originally launched at the end of 2006, Camera Armor has proved to be massively popular with enthusiast and amateur photographers alike. The most popular models have an SRP of 49.95, but are currently available at an introductory price of 39.95. Focus on Imaging 2007 sees the line up expand to include more popular cameras, and from March will be available to fit Sony's Alpha A100, Canon's EOS 1 DS and Nikon's D40.

SLR camera Armor
With protecting your investment firmly in mind, Focus on Imaging will also see the Camera Armor product line-up expand to include additional innovative products. The ToughStrap Set is a must for anyone traveling or shooting in crowded places with expensive camera gear. While the ergonomic neoprene ensures a comfortable shock-absorbing carry, it conceals an embedded slash-proof stainless wire. The ToughStrap Set includes the SafeStrap, designed to wrap around your hand ensuring a firm grip on your SLR. The set is priced at 24.95. SafeStrap is available separately, priced at 14.95.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).