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Olympus E-410

Mark Peters
PMA 2010 Report
Monday 5th, March 2007
Posted by: Mark Peters

Extraordinary compactness, leading-edge technology and brilliant performance distinguish the new Olympus E-410 from the rest. This successor to the E-400 is one of the world’s most compact D-SLRs with Live Preview. Photographers benefit from exceptional mobility and are not limited to only looking through the viewfinder when framing compositions, but can also frame their subject directly on the large 2.5" HyperCrystal LCD. Thanks to compatibility with the Four Thirds Standard, a supreme selection of lenses and accessories is at the disposal of users to extend the potential areas of application. Meanwhile, a professional-grade Live MOS sensor ensures 10 Megapixels of high-definition image recording under all conditions.

Olympus E410

Olympus E410 - Supersonic Wave Filter
Also new is the image processing engine which features excellent noise performance. It dramatically boosts shooting results and further perfects quality. And naturally, as with all E-System cameras from the inventor of dust-free D-SLR photography, the Olympus E-410 incorporates the patented Supersonic Wave Filter. This ensures that users never need to worry about the harmful effects dust can have on their images.

Olympus E-410 - Ultra compact D-SLR
One of the smallest and lightest D-SLRs with Live Preview in the world, the E-410 gives photographers a decisive advantage. Matched with a range of ultra-compact lenses, this camera allows for virtually unimpeded mobility. It is therefore ideal for taking along on trips, holidays, photo assignments or, for that matter, to just about any shooting situation where a large, bulky camera set-up might compromise the photo opportunities.

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Olympus E-410 SLR - Live Preview
The Live Preview function is available for shots with both auto focus (AF) and manual focusing (MF), allowing scenes being framed to be viewed directly on the 2.5”/6.4cm HyperCrystal LCD. The AF function is enabled by simply pressing the AEL/AFL button, which prompts the mirror to fold down momentarily and then quickly pop back up again once the AF measurement has been made. The MF option, meanwhile, allows for superior focusing accuracy as images on the LCD can be enlarged by 7x or 10x. It is therefore ideally suited for macro shooting.

Olympus E410 digital SLR - Live MOS sensor
In the development of this camera, particular emphasis was placed on boosting performance and further reducing image noise. By incorporating a new image processing engine and sensor, this latest Olympus model produces sensationally clear 10 Megapixel results with accurate colour reproduction, and can boast faster processing speeds as well as low power consumption: Sequential shooting at up to 3fps with a seven image RAW buffer in burst mode is possible.

Olympus E-410 digital SLR - Superior handling
It meets just about every professional demand, yet the E-410 proves that high performance needn’t mean difficult operation. In addition to offering an abundance of adjustable exposure options, including full manual control for unlimited creative freedom, 32 consumer-friendly shooting modes are on board for ease-of-use in all manner of situations. These range from Portrait and Macro to Underwater Wide, Underwater Macro and xD Panorama. Meanwhile, photographers can make use of various colour modes and Black&White filters. What’s more, Live Preview functionality allows users to preview and manage tedious adjustments such as exposure and WB compensation right on the LCD - so photographers can revel in the unique comfort and control this added convenience affords them.

Olympus E410

Olympus E-410 digital reflex camera - Storage
Users have a choice of data storage options: Both CompactFlash and xD-Picture Cards can be used with the E-410, which allows even those upgrading from Olympus compact cameras to continue using their existing cards. And to ensure accessibility across the entire European continent, ten languages are on board and a further 15 can be downloaded if desired.

Olympus E410 dSLR - Hi Speed USB
With the intuitive placement of buttons and controls, photographers will feel at home with the E-410 in no time. Info screens can be selected to show full advanced information or just the basics, making it very user-friendly, even for beginners. And ensuring quick data transfer between camera and computer, Hi-Speed USB is supported with up to 480 MBit/s.

Olympus E410 - SLR accessories
Users benefit from nearly boundless versatility when choosing accessories for their E-410 thanks to compatibility with the Four Thirds System. This standard is supported by a growing number of companies and ensures full cross-manufacturer compatibility of lenses. In addition, almost the complete line-up of E-System accessories can be used with this model. This includes first-class, near telecentric lenses that cover the full scope of focal ranges from fisheye to ultrazoom. Since Four Thirds Standard lenses are built specifically for the rigorous demands of digital photography, they can achieve higher-aperture shots without being as big and bulky as their non-Four Thirds counterparts. The E-410 also comes equipped with a long-lasting rechargeable battery that will ensure power requirements are met - even if the shoot goes into overtime. And for capturing beautiful motifs up to 40m below the water’s surface, the Underwater Case PT-E03 is available. When it comes to those underwater shots, count on bright Live Preview to make the experience even more rewarding: Get a better and more accurate view of compositions before you shoot them - and take the guesswork out of D-SLR underwater photography.

Olympus E410

Olympus E410 digital reflex camera
As one of the world’s most compact D-SLRs with Live Preview capability, the E-410 boasts two very convincing arguments. Matched with a high-performance image sensor and a fast new image engine featuring outstanding noise characteristics, ambitious photographers can look forward to superior picture quality and excellent handling that exceeds expectations - while retaining amazing mobility. This intriguing member of the E-System family will be available from June 2007.

Olympus E-410 digital SLR - Features
• Light and compact with Live Preview
• 10 Megapixel Live MOS sensor
• New image processing engine
• Hi-Speed USB 2.0
• 2.5”/6.4cm HyperCrystal LCD
• Supersonic Wave Filter for dust protection
• Dual memory card slots (for xD-Picture Card and CompactFlash)
• 32 shooting modes (incl. 5 exposure, 7 creative & 20 scene modes)
• Built-in pop-up flash (GN 10)
• 3fps with up to seven images in RAW buffer
• One touch white balance
• AF-lock functionality
• Depth of field preview function
• 49 segment digital ESP
• Exposure bracketing function
• Beginners’ and advanced info screen
• Detailed playback info screen with histogram
• Based on Four Thirds Standard
• Optional Underwater Case (PT-E03) available

Olympus Top Pro lens range
• Zuiko Digital ED 7-14mm (14-28mm) 1:4.0
• Zuiko Digital ED 35-100mm (70-200mm) 1:2.0
• Zuiko Digital ED 90-250mm (180-500mm) 1:2.8
• Zuiko Digital ED 150mm (300mm) 1:2.0
• Zuiko Digital ED 300mm (600mm) 1:2.8

Olympus Pro lens range
• Zuiko Digital 11-22mm (22-44mm) 1:2.8-3.5
• Zuiko Digital 14-54mm (28-108mm) 1:2.8-3.5
• Zuiko Digital ED 50-200mm (100-400mm) 1:2.8-3.5
• Zuiko Digital ED 8mm (16mm) 1:3.5 Fisheye
• Zuiko Digital ED 50mm (100mm) 1:2.0 Macro

Olympus Standard lens range
• Zuiko Digital ED 14-42mm (28-84mm) 1:3.5-5.6
• Zuiko Digital 14-45mm (28-90mm) 1:3.5-5.6
• Zuiko Digital ED 18-180mm (36-360mm) 1:3.5-6.3
• Zuiko Digital 40-150mm (80-300mm) 1:3.5-4.5
• Extra compact Zuiko Digital ED 40-150mm (80-300mm) 1:4.0-5.6
• Zuiko Digital 35mm Macro (70mm) 1:3.5

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).