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Olympus Mju 780

Mark Peters
PMA 2010 Report
Monday 5th, March 2007
Posted by: Mark Peters

Get ready to experience compact digital photography in a new light. With an attractive metal body in silver or black plus a 5x optical zoom, the Olympus Mju 780 bestows photographers both beauty and brawn. The powerful lens lets users zoom in for candid shots at a party or frame nature scenes with added ease and flexibility. Integration of Dual Image Stabilization, combining a mechanical image stabiliser with high ISO settings, ensures images are doubly protected against unwanted blur caused by fast-moving subjects or camera shake - a feature that’s especially handy for shooting at higher magnifications. Packed with 7.1 Megapixels, this high-performance, stylish all-rounder is just what you’ve been waiting for.

Olympus Mju 780

Olympus Mju 780 - Weatherproof
Finished in a choice of stylish silver or black, the metal-bodied Olympus µ 780 offers endurance and power in one solid bundle. This weatherproof model not only can handle unexpected raindrops, but rewards photographers with picture-perfect results every time. The Olympus Mju 780 can be used in all manner of situations - rain, snow or shine - so photographers can keep shooting while others have to stop. Shadow Adjustment Technology optimises the exposure of scenes with shadowy or other dark areas - so the outcome closely resembles that which the human eye sees. Incorporation of a 5x optical zoom (equivalent to 36-180mm) provides great versatility to frame subjects, while Dual Image Stabilization ensures double-barrelled protection against the effects of camera shake.

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Olympus Mju 780 - BrightCapture Technology
With the Mju 780, there’s no need to fear the dark. The integration of BrightCapture Technology makes framing shots a cinch by providing a brighter view on the 6.4cm HyperCrystal LCD. In addition, the ISO value is increased to 1600 while retaining full resolution. Pictures taken in low light situations are therefore considerably brighter and clearer than is customary - so it’s easy to capture the ambience of faces around a campfire or atmospheric indoor shots in great quality. This technology is applied in various scene modes plus for movie recording (30fps). For added comfort in the dark, illuminated buttons are included to help improve shooting and menu navigation.

Olympus Mju 780

Olympus Mju 780 - Features
• 7.1 Megapixels
• Weatherproof silver or black metal body
• Shadow Adjustment Technology
• 5x optical zoom (equivalent to 36-180mm on a 35mm camera) 1:3.3-5.0
• 6.4cm/2.5” HyperCrystal LCD with 230,000 pixels
• Dual Image Stabilization (mechanical image stabiliser with high ISO settings)
• BrightCapture Technology - also in movie mode (30fps)
• 20 scene modes (including Portrait, Sports, Night Scene)
• Internal memory plus xD-Picture Card slot
• Hi-Speed USB
• 25 languages on board
• Illuminated buttons
• Supplied with designer leather case, Olympus Master software
• LI-42B battery and LI-40C charger

Olympus Mju 780

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).