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Sony DPP-FP70 photo printer

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, February 2007
Posted by: Ralf Jurrien

Sony is debuting a lightweight photo printer with built-in carrying handles and the ability to print pictures in less than a minute. The Sony DPP-FP70 PictureStation photo printer also offer extensive editing capabilities with a one-button print process and simple set-up for operation virtually anywhere. “Our new personal printer brings the photo lab to you, whether you’re out at a party or in the comfort of your home” said Kelly Davis, Sony Electronics’ senior product manager for PictureStation. “Digital cameras have brought picture-taking into our daily lives and our PictureStation photo printers are designed to complement the camera’s ability to capture and share memories in the moment.”

Sony DPP-FP70 photo printer

Sony FP70 - Bionz image processor
The printer allows users to preview and edit photos before printing with built-in displays and enhanced editing features so the quality of digital images can be maximized. And Sony’s Bionz image processor needs just 45 seconds to create a 4 x 6-inch print from a Memory Stick. The Sony DPP-FP70 features a 2.5-inch built-in viewing screen. The photo printer offers the Auto Touch-up feature that corrects common picture problems like exposure, focus and red-eye. With the touch of the Auto Touch-up button on the unit, either printer can correct the exposure of a face if it is over- or under-exposed without affecting the exposure of the background.

Sony DPP-FP70 printer - Photo improvement
This same button also gives users the ability to sharpen out of focus images by creating several simulations of camera lens movement, checking the contrast of each simulation and then selecting the best simulated image to improve the original photo for printing. Sony is also introducing the superimpose mode in the DPP-FP70 photo printer. This helps personalize photos by superimposing a special message. You can select from pre-set phrases, such as “happy birthday,” “thank you” and “congratulations.” You can also customize the color and placement of the superimposed text by using the cursor buttons on the printers.

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Sony FP70 photo printer - Filter feature
The filter feature on DPP-FP70 photo printer offers six options for modifying digital photos before printing. The cross filter can make the lights in a photo more dramatic, while the partial color filter lets you highlight the subject of a photo in full color and remove color in other areas of the print. The paint filter adjusts the image to appear as if were printed on canvas and the monochrome and sepia filters let you create a more artistic black and white image from a color photo. The fish-eye filter lets you add a new perspective to a portrait or landscape picture.

Sony DPP FP70 printer - PictBridge cameras
While the DPP-FP70 photo printer is compatible with most PictBridge-enabled cameras, it offers optimized performance with Sony’s Cyber-shot and Alpha D-SLR cameras. Each printer can access the MakerNotes in the picture files created from Sony digital still cameras and use this data to create the best print based on the settings used when the photo was taken. All PictureStation photo printers use dye-sublimation technology that ensures a continuous color tone for each print. Prints are sealed with SuperCoat 2 laminate, a durable coating that protects photos from fading and makes them resistant to water, heat and fingerprints.

Sony FP70 photo printer - Price & Availability
Printing with the Sony DPP-FP70 photo printer costs as little as 29 cents per print. Sony offers several print packs of high-quality paper to fit most photo-printing needs. The SVM-F40, F80P and F120 print packs offer 4 x 6 high quality papers with snap off edges and SuperCoat lamination in quantities of 40, 80 and 120 sheets, respectively. The Sony DPP-FP70 printers will be available in March for about $150, respectively. The SVM- F40P, -F80P and the F120P print packs are available for $20, $30 and $35, respectively. Both PictureStation models and the print packs will be sold online at the Sony style website and at Sony Style stores located in fashion malls across the country, and at authorized dealers nationwide

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).