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Sony CyberShot DSC-H7

Ralf Jurrien
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Ralf Jurrien

Responding to the growing demand for super zoom digital cameras, Sony is introducing its new 8 megapixel Sony CyberShot DSC-H7 digital camera. Designed to appeal to families with budding athletes in their broods, the camera debuts Sony’s new advanced sports shooting mode. This mode combines high shutter speed shooting and intelligent continuous auto-focusing. The DSC H7 camera can quickly focus on fast-moving subjects by predicting where those subjects will be in the frame. This predictive technology also helps to reduce shutter lag, the time it takes for the camera to focus and shoot. The Sony DSC-H7 features a powerful Carl Zeiss 15x optical zoom lens for up-close shots of big plays on the field.

Sony CyberShot DSC-H7

Sony H7 - White balance adjustment
You won’t miss the look of victory in your champion’s face with Sony’s new face detection technology. It can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure for correctly exposed, sharp photos. Half the fun is playing the game and the other half is re-living the experience by viewing and sharing your photos. Why huddle around the PC to look at pictures when you can impress family and friends with the visual impact of the game in the utmost clarity, color and detail on an HDTV set.

Sony CyberShot DSC-H7 digital camera - Bionz processing engine
The Sony CyberShot DSC-H7 camera features high definition outputs. Simply connect the Sony H7 to your HDTV with the Sony VMC-MHC1 high-definition component cable, sold separately, and turn photo viewing into an entertainment experience. Even if you’re not at full speed during the soccer match on Saturday morning, the Sony H7 will be. The Sony DSC-H7 can shoot up to 1/4000 of a second, a critical speed for capturing fast-moving sports and freezing the action. The Sony CyberShot DSC-H7 is powered by the Bionz processing engine, first used in Sony’s Alpha digital SLR camera system. This new circuitry speeds up response times and delivers the fast image processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing.

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Sony DSC-H7 camera - Super Steady Shot optical image stabilization
Capturing fast action does not have to result in blurry photos. The Sony H7 incorporates Super Steady Shot optical image stabilization to minimize blur caused by camera shake, an important feature when shooting at slow shutter speeds at full zoom. The high sensitivity, up to ISO 3200, also helps to fight blur resulting from fast-moving subjects. The high sensitivity (up to ISO 3200) of the Sony DSC-H7 will also help to preserve the mood of your pictures by capturing well-exposed, natural-looking photos, even in challenging low-light conditions. You can shoot at higher shutter speeds to take in the maximum amount of light without using the flash. Picture noise, common to pictures shot at high ISO levels, is minimized by Sony's Clear RAW noise reduction technology.

Sony CyberShot H7 - Red eye reduction
The Sony CyberShot H7 incorporates selectable in-camera editing functions so you can spend more time on the field and less time behind a computer. Equipped with Sony’s Dynamic Range Optimizer, originally developed for the Alpha digital SLR system, the Sony DSC-H7 can analyze captured image data and instantly determine the best exposure and tonality of each picture before JPEG compression. Other helpful in-camera functions include red-eye correction and photo retouching effects with filters. You can create fun and artistic photos with up to four filter selections, such as the partial color filter that can highlight your star athlete in color while the background of the photo is in black-and-white.

Sony CyberShot DSC-H7

Sony DSC-H7 digital camera - Price & Availability
The Sony DSC-H7 will ship in April for about $400,-. The VMC-HD1 high-definition component cable will also be available in April for about $40. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).