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Sony Cybershot DSC-T100

Ralf Jurrien
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Ralf Jurrien

Sony introduces the DSC-T100, a slim and stylish Cyber-shot T-series camera. Destined to be the fashionista crowd’s favorite party companion, the 8-megapixel DSC-T100 camera is a showstopper with the most powerful zoom and largest LCD screen in Sony’s T-series. With its Carl Zeiss 5x optical zoom lens and 3-inch LCD screen, this model will debut in red, black and silver. In colors to match your party gear and less than a half-inch thick, the Cybershot T100 camera can easily slip into a clutch purse or the pocket of a jacket. The camera can be fashionably protected with four different styles of matching camera cases in colors as pink, red, green, grey, crème, brown and black, which will be sold separately.

Sony Cybershot DSC-T100

Sony Cybershot DSC-T100
“There’s a generation of style-conscious, tech-savvy people who want the brands and products in their lives to reflect who they are,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Our new Cybershot DSC T100 camera can give these customers the form factor and advanced technologies they’re looking for.” When it comes to entertaining, the living room is the hub. The Sony Cybershot T100 digital camera features high-definition output so you can bring your photos to the party and take full advantage of the HD equipment already in your home. Once you have viewed photos in the utmost clarity, color and detail on an HDTV set, there’s no going back to huddling around a PC. And tech-savvy snappers know that standard-definition equipment can’t display the full glory of even a 2-megapixel picture.

Sony Cybershot Accessory options
The Sony DSC-T100 has three accessory options for high-definition photo viewing. All are compatible with the Sony VMC-MHC1 HD component cable for simple connection to an HDTV set. They can also be connected to the new Sony CSS-HD1 high-definition Cyber-shot Station with a bundled component cable and a remote commander. Connect all your devices to the station just one time and it also works as a charger for the camera.

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Sony DPP-FPHD1 photo viewing solution
The complete high-definition photo viewing solution is the Sony DPP-FPHD1 package, which includes the high-definition component cable, a Cyber-shot cradle, a remote commander and a high-definition printer with component HD output. Designed to complement any living room, this new printer comes in elegant black and can be positioned horizontally or vertically. As you view your pictures, you can print the ones you want to hand out as party mementos, on the spot, in about 45 seconds. The new Sony Cybershot camera is equipped with a built-in slide show function. You can play back your images, complete with dynamic transitions choreographed to your choice of music clips.

Sony’s new face detection technology
The party people will look fabulous in every shot with Sony’s new face detection technology. It can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure for sharp, clear photos. With the Sony Cybershot DSC-T100 shooting in low light doesn’t have to result in blurry, grainy photos. Sony’s Super Steady Shot optical image stabilization counters camera shake and stabilize images so you can easily shoot with longer exposure times. Armed with high light sensitivity (up to ISO 3200), you can also shoot at higher shutter speeds without using the cameras’ flash and spoiling the mood of the pictures. Sony’s Clear RAW noise reduction technology will help reduce the picture noise common to low-light exposures.

Sony Cybershot DSC-T100

Sony T100 Bionz processing engine
The Sony DSC-T100 is powered by the Bionz processing engine, first used in Sony’s Alpha digital SLR camera system. Not only does this robust processing engine deliver the fast image processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing, it also speeds up the cameras’ response times and extends battery life. Slide its lens cover down and this Cybershot camera is ready to shoot in less than a second and prepared for the next shot in about a second. It’ll keep snapping for the duration of the party – on a full charge, up to 380 shots.

Sony CyberShot Red-eye correction
You can edit PC-free with this cameras’ internal functions. Red-eye correction and dynamic range optimization to adjust under- or over-exposed areas can be performed without having to make a lot of adjustments to the camera. Photos can be retouched and enlivened on the spot with up to four filter selections, such as the fish-eye filter for an amusing fishbowl effect. The Sony Cybershot DSC-T100 will ship in March for about $400. Options will include batteries, travel chargers, lenses, filters, sports packs and cases. Pre-orders begin on February 28 at the website of Sony.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).