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Olympus SLR cameras at PMA

Mark Peters
PMA 2010 Report
Sunday 25th, February 2007
Posted by: Mark Peters

Despite the bunch of cameras that have been introduced lately including the ones from Olympus me may see another new pair or maybe trio of Olympus DSLR camera introductions just before PMA 2007 opens. Visiting the European Olympus website you will notice a large black banner with silhouettes that you can easily recognize as digital SLR cameras.

Olympus SLR

The question is what kind if digital SLR camera can we expect? Is it the long awaited professional FourThirds system digital SLR camera that will bring Olympus right into the professional league? Or is it an entry or semi-professional model aimed on the mass market? According to the banner March 5 is the day when Olympus will unveil their digital SLR mystery!

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Olympus PMA coverage
We will cover the PMA 2007 show live from the show floor and inform you about the numerous innovations, digital SLR and camera introductions, software, photo printers, flash memory cards and digital imaging solutions. The market for digital SLR camera is growing very fast and with the upcoming (pre-) announcements in mind there is no doubt that the digital SLR camera has become a mass consumer product. Digital photography is every where and comes with a wide variety of digital devices.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).