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Fujifilm FinePix A800

Ilse Jurrien
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Ilse Jurrien

We are pleased to announce the debut of a new entry-level compact digital camera, the Fujifilm Digital Camera FinePix A800 in the overseas market, realizing even higher performance in our high quality ‘A‘ series range. For the first time in Fujifilm’s ‘A’ series the A800 camera features the unique Super CCD and RP (Real Photo) Processor, for delivery of sharp images with minimal noise. The FinePix A800 features 8.3-megapixels and incorporates light sensitivities up to ISO800 at full resolution for “natural light “ photos and less blur images. The Fujifilm A800 camera appeals to first time buyers looking for outstanding performance at an affordable price.

Fujifilm FinePix A800

Fujifilm FinePix A800 - Intelligent Flash
The FinePix A800 features Fujifilm’s “Intelligent Flash” technology, which measures the size and position of the subject and sets flash power output and exposure level accordingly. Intelligent Flash delivers natural looking images without the ‘washed out’ effect that can be the result of traditional on-camera flash. Several shooting modes will help users to take the best pictures in every situation. For example, “Baby mode” reproduces skin tones accurately and “Picture Stabilization mode” enables the camera to enhance its shutter speed for with less blur photos. The FinePix A800 features 14 scene position modes.

Fujifilm FinePix A800 - 2.5 inch LCD monitor
Ease of use is key to the design of the FinePix A800, with a simple button layout that makes the camera ideal for first time users. The Fujifilm A800 features a newly designed mode dial, enabling users to quickly select scene position modes with their thumb. Framing photographs is easy with a 2.5” LCD monitor with an anti-reflective coating to prevent glare when shooting in daylight.

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Fujifilm FinePix A800 - Memory & Battery
In a first for Fujifilm’s compact digital camera range, the FinePix A800 features a xD/SD compatible slot which accepts Fujifilm’s traditional xD-Picture Cards, but also Secure Digital (SD) cards. The Fujifilm FinePix A800 digital camera is powered by two AA-size batteries, which are readily available around the world. Pricing will be available near the sales date off march 2007.

Fujifilm A800 - Features
• 8.3-megapixel high-performance Super CCD
• 3x optical zoom
• 2.5-inch LCD monitor
• Selectable sensitivity up to ISO800
• 10MB internal memory permits shooting without a media card
• Power source 2x AA-size alkaline (included)
• 2x AA-size Ni-MH (Optional) and AC Power Adapter AC-3VX (Optional)
• QVGA movie capture of 30 frames per second with Monaural sound, AVI format
• 8 selectable mode dial positions with 14 selectable scene positions
• xD/SD compatible slot for both xD-picture card and Secure Digital (SD) card

Fujifilm FinePix A800

A800 - Included accessories
• 2 AA-size Alkaline batteries
• Hand Strap
• A/V cable
• USB cable (mini-B)
• CD-ROM; FinePix Viewer (for Mac), FinePix Viewer S (for Windows)

A800 - Optional accessories
• xD-Picture Card : M/H 256MB, M/H 512MB, M/H 1GB, M/H 2GB
• PC Card Adapter DPC-AD
• CompactFlash card Adapter DPC-CF

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).