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Fujifilm FinePix F40fd

Ralf Jurrien
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Ralf Jurrien

We are pleased with the introduction of the Fujifilm Digital Camera FinePix F40fd into the overseas market. Fujifilm was the first to introduce digital cameras with hardware-based Face Detection technology when the FinePix S6500fd was launched in July 2006. Because the technology was built-in to the camera’s processor, it was the world’s fastest, capturing faces in as little as 0.05 seconds. Face Detection has been popular among consumers and is now also available in the FinePix F31fd and FinePix Z5fd. In Spring 2007 Fujifilm adds the FinePix F40fd to its Face Detection FinePix lineup. The new camera features slim-line design, 8.3-megapixel high-performance and a Fujifilm Super CCD sensor.

Fujifilm FinePix F40fd

Fujifilm FinePix F40 fd - ISO 2000
The FinePix F40fd digital camera also features a 3x optical zoom lens, an easy-to-view 2.5-inch LCD monitor and low-light performance of ISO 2000 at full resolution and Fujifilm’s unique Intelligent Flash system, which enables users to capture natural looking images without the ‘washed out’ effect that can be the result of traditional on-camera flash.

Fujifilm FinePix F40fd - Face Detection
Fujifilm’s hardware-based Face Detection technology captures up to ten faces in a frame in as little as 0.05 seconds, optimizing focus and exposure to take the best portrait shots. Face Detection sets your imagination free to compose photos without the need to manually set the camera to get the best photo; a simple push of the shutter button is all that is required. In playback mode, Face Detection can be used to maintain faces as a key focus when cropping or zooming in.

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Fujifilm FinePix F40fd - Real Photo Technology
With Fujifilm’s proprietary Super CCD HR VI and RP (Real Photo) Processor II, the FinePix F40fd offers ISO 2000 sensitivity at full resolution of 8.3 Megapixels. This high sensitivity delivers images that are crisp and clear, even at night or when shooting fast-moving subjects. Intelligent Flash analyzes the subject and controls flash and exposure levels accordingly. When combined with Face Detection, Intelligent Flash adjusts flash power output to the optimum level for skin tones.

Fujifilm F40 fd - Wide-View 2.5 inch LCD screen
The FinePix F40fd features an improved 2.5” LCD screen. It is coated with Fujifilm’s WV film, which expands screen viewing angle by 25 degrees (maximum) compared to the FinePix F31fd. Compact design (23.3mm thin), redesigned button layout and a new mode dial help make the FinePix F40fd incredibly easy to use. In addition, a new GUI makes the camera’s menu system simple to navigate, with ‘pop-up’ explanations to guide users to the correct mode or menu option. Prices will be announced just before the introduction date in March 2007.

Fujifilm F40fd - Features
• Face Detection Technology built-in to the camera’s processor
• RP (Real Photo) processor II and new Super CCD HR VI
• ISO 2000 sensitivity at full resolution
• 8.3 million pixels
• 3.0x optical zoom
• Long-life battery (up to 300 shots)
• IR Communication (IR simple )
• VGA movie capture of 30 frames per second with sound
• PictBridge compatible for direct printing without a PC
• xD/SD compatible slot for both xD-picture card and Secure Digital (SD) card.

F40fd - Included Accessories
• Li-ion Battery NP-70
• Battery Charger BC-70
• Hand Strap
• USB cable for the FinePix F40fd
• A / V cable for the FinePix F40fd
• Owner’s Manual
• CD-ROM; FinePix Viewer, Image Mixer VCD2 LE for FinePix

F40fd - Optional Accessories
• xD-Picture Card
• PC Card Adapter DPC-AD
• AC Power Adapter AC-5VX
• Compact Flash Card Adapter DPC-CF
• Battery Charger BC-70
• Waterproof case WP-FXF40

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).