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Sony Cybershot DSC-S700

Mark Peters
PMA 2010 Report
Saturday 24th, February 2007
Posted by: Mark Peters

According to AppleInsider Sony is going to launch two new digital camera models; one of them is the Sony Cybershot DSC-S700. At this moment the information is not official, but the images AppleInsider has published with their article shows us clearly the new Sony Cybershot S700 camera. The timing is not strange. There is big event coming up in Las Vegas, the 2007 International CES show. We know right after New Years Eve other manufacturers have scheduled their introductions of some new models so there is a big chance we will get the official word from Sony too. The information so far is that the Sony S700 features a 7.2 Megapixel CCD sensor and a 3x optical zoom lens with a 2.4-inch LCD display.

Sony Cybershot DSC-S700

Sony Cybershot S700 - Zoom lens
The f/2.8 - f4.8 3x optical zoom has a focal length of 5.8 - 17.4mm. The new Sony Cybershot S700 will run on two AA format batteries and comes with approximately 24MB of internal memory. Of course like all Sony compact digital cameras the Sony Cybershot DSC-S700 supports the Memory Stick Duo format so you can expand the internal memory with some GB's. Furthermore AppleInsider's article informs us that the camera features a so called multi-connector for video, audio and USB 2.0 connectivity.

Sony Cybershot DSC-S700 camera - Scenes and Pricing
Other features of the Sony Cybershot S700 compact camera are automatic exposure and multiple scene modes. Although the information is unofficial and there a only a few details leaked it looks like Sony is going to introduce this entry-level digital camera before or during the CES 2007 event. The International CES 2007 show takes place in Las Vegas on 8 - 11 January 2007 and could be the first event where Sony is able to display the new Sony S700 model to the public.

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International CES 2007
The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than eleven-fold. Nearly 2,700 exhibitors, filling 1.6 million net square feet of exhibit space, showcased their latest products and services to more than 140,000 attendees at the 2006 International CES. Today the International Consumer Electronics Show (CES) is the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind. The International CES is the industry's largest educational forum to help companies expand their businesses and understand new technology. Approximately 200 conferences and more than 600 expert speakers encompass International CES conferences, Industry Insiders and SuperSessions to discuss hot industry trends and topics. The International CES features products, and the companies that create them, from many different consumer technology markets. The show floor is organized by color-coded zones, allowing attendees to easily find each exhibitor as they navigate through more than 1.7 million net square feet of exhibit space.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World´s Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide. In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion for the fiscal year ended March 31, 2006.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).