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Sony CompactFlash memory cards

Ralf Jurrien
PMA 2018 Report
Wednesday 7th, March 2007
Posted by: Ralf Jurrien

Sony Europe’s Recor-ding Media & Energy division announced the company’s entrance to the CompactFlash memory card market. The first product line-up, is designed to handle the speed and performance requirements of digital SLR cameras and is available with up to 4GB of storage capacity for the most demanding user. “High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity,” said Renaud Isnard from Sony Europe’s Network Media division. “With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony α100 model, that are looking for fast and reliable recording memory.

Sony CompactFlash card - Availability
The first Sony CompactFlash memory cards will be available later this Spring. The initial line-up will include CompactFlash Type I cards with 66x and 133x transfer speeds and capacities between 1GB and 4GB. The products will be branded as part of Sony’s α100 D-SLR camera system.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).