PMA 2010 Report
Samsung Camera announced the launch of the L700 digital compact camera. The Samsung L700 is an ideal digital camera for shooters in search of several advanced features in a compact, stylish, metal body. The Samsung L700 offers 7 Megapixel image resolution, a 3x optical zoom, a bright 2.5-inch LCD display and a robust suite of advanced video and editing features. With shutter speeds that reach up to an effective 1/2000 sec and an ISO equivalent of 1600, users will be able to take advantage of the L700’s high resolution in any situation, ranging from dusk-landscapes to fast action sports photography. The Samsung Digimax L700 has an MSRP of $TBD and will be available in the spring of 2007.
Samsung L700 camera - Photo modes
For crystal-clear images under various shooting conditions, the new Samsung L700 features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks and Beach & Snow. Color effects include B/W, sepia, blue, green and red. For shooting fast-moving subjects, the L700 includes Continuous Shooting mode and Auto Exposure Bracketing (AEB), a feature that will shoot a series of images with slightly varying exposures.
Samsung L700 compact camera - Video and Stabilizer
The compact Samsung L700 can record MPEG-4 video in VGA (640x480) at 30fps, for smoother video and a bigger view of the movie on LCD and TV screens. Users can also take advantage of the camera’s unique movie shooting functions, including a movie stabilizer, continuous video recording, improved in-camera video editing and the ability to use the 3x optical zoom while recording. Movie stabilizer helps reduce camera shake by automatic detection and correction of lateral and vertical camera vibrations, while continuous video recording allows the shooter to pause and resume video recording at any time and merge multiple video files into one single file.
Samsung 700 digital camera - Editing and Processing
All Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it.
Samsung L700 photo camera - Internal memory
To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus. By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity. Equipped with 20MB of built-in memory, the Samsung L700 allows shooters to save pictures without a memory card, while the Copy to Card function allows users to seamlessly transfer images saved in the internal memory to external memory. The new Samsung L700 digital camera includes helpful features such as voice recording for up to one-hour, voice memo and “One-touch Playback” for instant playback of an image, even when the power is off.
During 27 years of experience in the camera industry, Samsung has deployed a wide range of digital camera product lines, from a 2 Megapixel model in 2001 to a slim style model and a 8 Megapixel 15x zoom model in 2005, by utilizing its superior information technology in high precision lens/optics. In the coming years, Samsung will concentrate on technology convergence and development of the best-designed products that meet customer requirements, based on its core technology and competency in design, development and manufacturing. In addition, Samsung will establish global networks for sales and services to provide a faster response to customers' needs. All of these efforts should boost the Company to the position of the worlds best digital camera company.