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Samsung S730

Ilse Jurrien
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Ilse Jurrien

Samsung Camera is pleased to announce the release of the 7 Megapixel Samsung S730 digital compact camera. The user friendly point-and-shoot S730 digital camera represents the next generation model of Samsung’s most popular point-and-shoot digital still camera products. These powerful, compact cameras combine Samsung’s advanced image processing technology and quality optics with a straightforward, uncluttered user interface and stylish ergonomic design. The Samsung S730 simplifies the picture-taking process to let photographers capture images without worrying about adjusting multiple settings. Samsung’s ASR image stabilization system helps to reduce camera shake and image blur during longer exposures.

Samsung S730

Samsung S730 camera - Scenes
Thoughtful features such as red-eye reduction allow users to focus on getting the images they want without having to worry about tedious exposure adjustments or editing. The conveniently located mode dial provides instant access to the camera’s most commonly used settings, such as Auto, Program, manual, Movie, Scene, ASR, Night Scene and Portrait. Individual dedicated modes for common-yet-difficult shooting situations including Close-Up (to capture all of the detail at a subject at a close focal range), Sunset (to take advantage of soft, waning light), and Backlight (to compensate for a dark subject lit from behind) are included.

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Samsung 730 digital camera - LCD monitor and Video
The new compact Samsung S730 features a built-in microphone, which allows a 10-second voice memo to be attached to any still image. Slide Show automatically scrolls through photos and displays them on a bright and vivid 2.5-inch TFT LCD screen. The cameras’ Movie mode lets users capture video in one of two resolutions, 320x240 and 640x480 at 30 frames per second in AVI (MJPEG) format. Just as in still-picture mode, the ASR image stabilization system can be engaged to compensate for unwanted camera movement and subject blur in movie mode.

Samsung S730 compact camera - Design and Software
For maximum versatility, the S730 can be powered by optional high-energy rechargeable Ni-MH batteries as well as available-everywhere AA alkaline cells, which is a surefire boon for travelers and other power users. All of these features are contained in a sleek silver housing that measures a mere 3.9 inches (width) by 2.5 inches (height) by 1 inch (depth). The included and CD-ROM containing Samsung’s Digimax Master software (compatible with Windows 98/2000/ME/XP and Macintosh OS X 9.2 through 10.4) will get even beginning photographers up and shooting right out of the box.

Samsung S730 photo camera - Availability
The S730 camera contains 16MB of internal memory, and can accept Secure Digital (SD) flash memory cards up to 4GB, and up to 1000 images can fit on a 256MB flash memory card, depending on the selected image quality The S730 can store images at resolutions up to 3072x2304 pixels. The Samsung S730 compact camera will be available in the spring of 2007.

About Samsung
During 27 years of experience in the camera industry, Samsung has deployed a wide range of digital camera product lines, from a 2 Megapixel model in 2001 to a slim style model and a 8 Megapixel 15x zoom model in 2005, by utilizing its superior information technology in high precision lens/optics. In the coming years, Samsung will concentrate on technology convergence and development of the best-designed products that meet customer requirements, based on its core technology and competency in design, development and manufacturing. In addition, Samsung will establish global networks for sales and services to provide a faster response to customers' needs. All of these efforts should boost the Company to the position of the worlds best digital camera company.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).