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Samsung S850

Ralf Jurrien
PMA 2018 Report
Friday 23rd, February 2007
Posted by: Ralf Jurrien

Samsung Camera is pleased to introduce the Samsung S850 compact point-and-shoot digital camera. With an 8.1 Megapixel image sensor, a host of advanced capabilities and a 5x optical zoom lens, the new Samsung S850 camera is the ideal camera for photographers seeking a compact, full-featured digital camera at a highly accessible price point. With shutter speeds that reach up to an effective 1/2000 sec and an ISO equivalent of 1600, users will be able to take advantage of the Samsung S850ís high image resolution in many demanding settings, including low-light and while shooting fast moving subjects. The Samsung S850 digital compact camera will be available in the spring of 2007.

Samsung S850

Samsung S850 camera - Anti shake
Samsungís proprietary ASR image stabilization system helps to reduce camera shake and image blur during longer exposures and in situations where holding the camera steady is impossible or a tripod is unavailable. Despite its diminutive proportions and price point, the Samsung S850 offers a wealth of advanced features more commonly found among DSLRs and other professional-level products. With aperture priority, shutter priority and manual modes, continuous shooting and AEB, the Samsung S850 puts complete creative control right at the userís fingertips.

Samsung 850 digital camera - Effects and Scenes
The Samsung S850 features several dedicated modes for common-yet-difficult shooting situations including Children (with a high shutter speed to freeze motion while avoiding blur), Backlight (to compensate for a rear-lit subject), and Portrait (to bring the subject into strong focus while deemphasizing the background). A dedicated hot key brings up the cameraís Special Effect processing options, which include Photo Frame (users can choose one of several frames to border an image), Highlight (sharpens the foreground while softening the focus of the background) and Screen Splits (allows users to combine multiple images into a single file).

Samsung S850 digital compact camera - Image effects and LCD display
The S850ís robust in-camera image effects include conversion to sepia-tone and black and-white. When enabled, Samsungís Wise Shot feature automatically takes two consecutive pictures in rapid succession, one with ASR enabled and one with the flash, and prompts the user to review both and select the preferred version of the picture. A built-in microphone allows a 10-second voice memo to be attached to any still image. In addition, images can be trimmed, resized, and rotated in the camera without the use of a PC. Slide Show automatically scrolls through photos and displays them on the bright and vivid 2.5-inch TFT LCD screen, which automatically detects environmental illumination and adjusts its brightness for optimal image viewing.

Samsung S850 - Video clip and Stabilization
The S850ís Movie mode, enables users capture video in one of four resolutions, from 320x240 to 800x592, at up to 30 frames per second and encoded in AVI MPEG-4 format.(20fps for 800x592). Just as in still-picture mode, the Samsung S850ís image stabilization system can be engaged to compensate for unwanted camera movement and subject blur, and movie clips can be reviewed and edited directly in the camera. In addition, the S850ís Continuous Movie mode allows its operator to pause, and then resume filming of video clips without having to save the clips as individual files.

Samsung S850

Samsung S850 digital compact camera - Software and Flash Memory
The included USB 2.0 cable, and CD-ROM containing Samsungís Digimax Master software (compatible with Windows 98/98SE/2000/ME/XP and Macintosh OS X 10.0 through 10.3) will get even beginning photographers up and shooting right out of the box. The Samsung S850 contains 20MB of internal memory, and can accept SD/MMC/SDHC memory cards up to 4GB, and over 740 images can fit on a 256MB card, depending on the selected image quality. Users can save images in one of 6 resolutions, ranging from 1024x768 pixels all the way up to 3264x2448 pixels.

About Samsung
During 27 years of experience in the camera industry, Samsung has deployed a wide range of digital camera product lines, from a 2 Megapixel model in 2001 to a slim style model and a 8 Megapixel 15x zoom model in 2005, by utilizing its superior information technology in high precision lens/optics. In the coming years, Samsung will concentrate on technology convergence and development of the best-designed products that meet customer requirements, based on its core technology and competency in design, development and manufacturing. In addition, Samsung will establish global networks for sales and services to provide a faster response to customers' needs. All of these efforts should boost the Company to the position of the worlds best digital camera company.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).