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Casio Exilim EX-V7

Dennis Hissink
PMA 2018 Report
Saturday 24th, February 2007
Posted by: Dennis Hissink

Casio, Inc. and its parent company Casio Computer Co., Ltd., announced the release of the 7.2 Megapixel Casio Exilim Hi-ZOOM EX-V7, the most powerful zoom in the stylish EXILIM series of compact digital cameras. The new Casio EX-V7 model is the world’s slimmest digital camera with a 7X optical zoom lens. Thinness is a defining quality in the Exilim line, and the Casio EX-V7 is no different as it easily fits in a shirt pocket or small purse. The Casio Exilim EX-V7 will be on display at Casio’s Booth during the CES 2007 show. In recent years, a number of compact, high-performance digital cameras have appeared on the market, but the trade-off between zoom power and camera size was evident in those models.

Casio Exilim EX-V7

Casio EX-V7 camera - Optical zoom
Users who wanted to capture subjects at a distance were forced to buy bulkier cameras while other consumers sacrificed zoom for portability. “The newest edition to the Exilim line, the Casio EX-V7 camera, solves this problem, giving users the best of both worlds,” said Bill Heuer, Vice President of Casio’s Digital Imaging Division. “It’s an exceptionally portable, great-looking digital camera with a powerful zoom lens - just what the world has been waiting for.”

Casio Exilim EX-V7 digital camera - Anti shake and ISO
The new Casio Exilim V7 also introduces an innovative function for reducing photo blur, made possible by Casio’s mechanical CCD shift technology. It also combines Casio’s well-received Anti Shake DSP, which reduces blur due to shaky hands or a moving subject by using higher ISO sensitivity and faster shutter speeds, with new motion analysis technology that uses the most appropriate ISO sensitivity and shutter speed to capture a moving photo subject. Even at high zoom settings, the Casio Exilim EX-V7 reduces most occurrences of image blur. Everyone from first-time photographers to seasoned professionals will love this latest photographic marvel from Casio.

Casio Exilim V7 compact camera - Availability and Price
Exclusive to the Casio Exilim line of digital cameras in the U.S., is the eBay Best Shot mode. The eBay Best Shot mode is one of 33 Best Shot Modes featured in the Casio EX-V7. eBay Best Shot takes photos at a size that is image optimized for display on eBay, allowing picture takers to more quickly and easily create photos for selling items on eBay. eBay Best Shot mode also includes Auto Macro, an ideal setting for capturing images of small items such as jewelry, tags, etc., thus automatically adjusting the focus from acquiring fine details in close up shots to capturing large items from a distance. eBay Best Shot mode allows users to capture optimized images at an ideal size for eBay. For ease of use, eBay photos are stored in a special eBay directory. The Casio Exilim EX-V7 will have a suggested retail price of $399.99 and will be available at retail in March.

Casio Exilim EX V7 features
• World’s slimmest digital camera with a 7X optical zoom lens
• Stylish as any EXILIM
• 2.35 (H) x 3.76 (W) and .99-inch (T) (.82-inch at the thinnest part)
• Incorporates a cutting-edge, non-protruding 7X internal optical zoom lens
• Offers 10X-equivalent zoom without loss of picture quality (in 3 Megapixel mode)
• Four blur reduction technologies with new CCD shift system New CCD shift system
• Actually mechanically compensates for camera shake
• Automatically analyzes the velocity and vector of a moving subject
• Sets the most appropriate ISO sensitivity and shutter speed
• Anti Shake DSP reduces blur due to shaky hands and subject movement
• Electronic camera shake compensation function eliminates blur when shooting movie
• Newly designed EXILIM Engine 2.0 image processor
• “Auto Tracking AF” function follows moving subjects
• Tonal control to keep bright areas of the scene bright by limiting the occurrence of dark pixels.
• Offers ability to selectively eliminate noise in designated color regions, such as the sky
• Faster image processing functions for instantaneous color correction or angle adjustment
• High-quality movies using next-generation H.264 video encoding method
• Creates movies at high compression ratios that save storage space
• Records about 1.5 times longer, capacity and picture quality as conventional MPEG-4
• Silent lens motion enables optical zooming while recording movies in stereo sound
• Records 16:9 wide-aspect movies compatible with wide-screen TVs

Casio Exilim EX-V7

About Casio USA
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).