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Canon PowerShot A570 IS

Ralf Jurrien
PMA 2010 Report
Thursday 22nd, February 2007
Posted by: Ralf Jurrien

Canon announces the launch of the PowerShot A570 IS, a 7.1 Megapixel addition to Canon’s PowerShot A-Series range of affordable, family friendly cameras. The PowerShot camera is powered by DIGIC III, which introduces Face Detection Technology, automatic Red-Eye Correction in Playback and ISO 1600 to the PowerShot A-Series for the first time. The PowerShot A570 IS adds an optical Image Stabilizer to the lens, full manual control and a comprehensive range of accessories, giving users the choice to simply ‘point and shoot’ or explore the creative side of photography. The Canon A570 IS further features a 2.5” LCD screen, making it easier to frame tricky shots or share image playback with friends.

Canon PowerShot A570 IS

Canon PowerShot A570IS digital camera
“The PowerShot A570 IS brings the leading Canon technologies powered by DIGIC III within the reach of all consumers,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “This new advanced PowerShot camera has features with the potential to vastly improve the quality of everyday photography.”

Canon PowerShot A570 IS - Features
• 7.1 MP CCD image sensor
• 4x optical zoom lens (35mm equivalent: 35–140mm f/2.6 Wf/5.5 T)
• Optical Image Stabilizer
• DIGIC III image processor and iSAPS
• ace Detection AF/AE/FE
• ISO 1600 and High ISO Auto
• Popular Special Scene modes on Mode dial
• 2.5” LCD screen with optical viewfinder
• Lens accessories
• PictBridge and Print/Share button

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Canon PowerShot A570 IS - Digic III image processor
The PowerShot A570IS features Canon’s own DIGIC III image processor. This smart, efficient processor enables features such as Face Detection AF/AE/FE and advanced Noise Reduction Technology. The improved Face Detection system uses new algorithms to detect faces further from the camera than ever before. Detecting up to nine faces, Face Detection AF/AE determines if a face is the main subject of the scene and sets the appropriate focus and exposure, if the flash is activated Face Detection FE sets the flash level so that the face is correctly exposed. The system also enables easy Red-Eye Correction in Playback, automatically detecting and removing unsightly red eye to leave a natural looking portrait without the need for a PC or editing software.

Canon A570 IS - High ISO & Noise Reduction technology
DIGIC III with advanced Noise Reduction Technology makes possible the use of High sensitivity ISO 1600 – another first for the PowerShot A-Series. High ISO speeds are useful for capturing scenes in low light conditions without risking the loss of the scene’s ambiance by using a flash. High ISO Auto prioritises higher ISO settings to enable the use of faster shutter speeds - reducing the risk of blurred images in dark or fast-moving scenes.

Canon PowerShot A570 IS

Canon PowerShot A-570 IS - Optical image stabilizer
DIGIC III is complemented by a range of technologies that ensure high quality photography with minimal effort. 4x optical zoom lenses incorporate Canon precision optics to get the best results from the 7.1 Megapixel sensor. The PowerShot A570 IS features optical Image Stabilizer technology, ensuring shake-free images in low light conditions and at full zoom. The Canon A570 IS further features a 2.5” LCD screen, making it easier to frame tricky shots or share image playback with friends.

Canon PowerShot A570 IS - Scene & Shooting modes
To aid quick and easy access three popular scene modes - Kids and Pets, Indoor and Night Snapshot - have been moved to the Mode dial. The PowerShot A560 has 19 shooting modes to cover many shooting situations, including Beach, Snow, Fireworks scene modes and a Underwater mode - for use with the optional waterproof case accessory - and creative options that enable manual control of aperture and shutter speed settings. The creative potential of the PowerShot A570 IS can be extended with a comprehensive range of accessories that includes telephoto, wide and close-up lens converters, and slave flash.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).