Sony Cybershot DSC-W55
PMA 2010 Report
Sony is ringing in the New Year with a new additions to its Cybershot digital camera line: the Sony DSC-W55 digital compact camera. The slim, compact Sony Cybershot DSC-W55 model will sport a 7.2 Megapixel CCC image sensor and a precision Carl Zeiss Vario-Tessar lens. The Sony Cybershot W55 combines a traditional, eye-level viewfinder with a large LCD screen for easy framing and viewing of photos. The Sony W55 digital camera will make a splash in Caribbean blue, pale pink, elegant black and sleek silver with a 2.5" LCD screen wrapped in a metal body. The Sony Cyber-shot W55 features 3x optical zoom capability, blur-reduction technologies (ISO), and substantial internal memory for shooting without a media card.
Sony Cybershot W55 - Flash memory
The storage capacity of the Sony W55 can be expanded further with an optional 8GB Memory Stick Duo or Memory Stick PRO Duo flash media cards. “Now that digital cameras are personal items, it’s common to have more than one camera per household,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Our new models are solid performers that will be easy for novices to digital photography to use and at the same time meet the needs of more advanced users.”
Sony Cybershot DSC W55 camera - Sensitivity and Noise
High sensitivity is featured on all of the cameras to reduce the chances of taking blurry photos, especially in low light situations. With settings up to ISO1000, you can shoot at higher shutter speeds to capture the candles on a birthday cake or the city lights without using a flash. On the Sony DSC-W55 camera, Sony's Clear RAW noise reduction technology helps reduce picture noise common to low-light exposures. Sony’s AF Illuminator also facilitates this models’ ability to shoot well in low light. A special light is thrown on subjects before taking a shot so that the camera’s imager can better detect contrast. The end result is well-focused, clear pictures, even in low light.
Sony W55 digital camera - Battery and Guide
The new Sony Cybershot DSC-W55 digital compact camera features quick start-up, fast shot-to-shot times, and long battery life, up to 380 shots on a full charge of the Sony Cybershot W55 cameras’ Lithium ion battery. The cameras' sophisticated auto-exposure and auto-focus features work fast so you get the picture right the first time. The Sony Cybershot W55 incorporates a function guide and resolution guide. When menu icons are selected, a simple text explanation is displayed on the LCD screen. This function guide is readily-accessible through a convenient mode dial. The resolution guide is helpful when deciding on the best resolution for prints. When you select the resolution in the menu, a pop-up screen provides the ideal print size for that particular setting.
Sony Cybershot DSC-W55 digital camera - Price and Availability
In stores in February, the Sony Cybershot W55 digital camera will be available for about $200. Options will include batteries, travel chargers, lenses, filters, sports packs, and cases. The Sony Cyber-shot DSC-W55 can be purchased online at Sonystyle.com, at Sony Style retail stores (sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders for the Sony Cybershot W55 begin on Jan. 23 a sonystyle.com/cameras2007.
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World´s Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide. In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion for the fiscal year ended March 31, 2006.