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Canon PowerShot A460

Mark Peters
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Mark Peters

Canon updates its bestselling PowerShot range with an affordable new model: the Canon A550 digital compact camera. The 7.1 Megapixel Canon PowerShot A550 replaces the PowerShot A530 and incorporates several new design features for enhanced ease of use. Remarkably compact and lightweight, the Canon PowerShot A550 camera offers the superb build quality found throughout the PowerShot range. The new compact PowerShot A550 features a Movie mode for VGA quality clips with audio of up to 60 minutes in length or 1GB file size (whichever is reached first). Movies and photos can be viewed on a TV via the AV out connection. The 7 Megapixel Canon PowerShot A550 camera will be available in February 2007.

Canon PowerShot A460

Canon A460 camera - Snapshot
With the appeal of digital expanding beyond the traditional age bracket, the new Canon PowerShot A460 is positioned to meet an increasing demand for no-fuss cameras that every member of the family can pick up and use, from kids to grandparents. “For novice photographers and first time digital camera buyers, simplicity of use is a crucial factor,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “This new addition to the PowerShot range illustrate that affordable, snapshot photography need not mean a compromise on quality.”

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Canon PowerShot A460 compact camera - LCD and Energy
The Canon A460 camera has been designed with ease of use firmly in mind. Key controls and buttons are intuitively positioned for fast, fingertip access. A selectable Grid Line Display on the LCDs helps with shot composition, while the 2.0-inch screen size makes it easy for family members to view photos together without connecting to a PC. Conveniently powered by AA batteries, the PowerShot camera offers impressive battery life with up to 11 hours playback on a single charge (with Canon NB-3AH batteries).

Canon PowerShot A460 features
• 5.0 Megapixels
• 4.0x optical zoom
• DIGIC II, iSAPS and 5-point AiAF
• Wide range of shooting modes
• 2.0-inch LCD
• 2x AA format batteries

Canon A460 digital compact camera - PictBridge and Printing
A wide range of shooting modes cover most family and social situations, allowing users to shoot without having to worry about camera settings. The Canon PowerShot A460 is PictBridge compliant for instant direct printing to compatible printers. Users can also print ID photos and still images from movies when connected to a Selphy CP series printer. The handy Print/Share button on the camera allows one-touch printing and hassle-free uploads to Windows or Macintosh systems. The cameras’ menu systems now feature support for Ukrainian and Romanian, bringing the total number of supported languages to 25.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the 2010 PMA International Convention & Trade Show in Anaheim Convention Center (California, US).