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Canon PowerShot A550

Ralf Jurrien
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Ralf Jurrien

Canon updates its bestselling PowerShot range with an affordable new model: the Canon A550 digital compact camera. The 7.1 Megapixel Canon PowerShot A550 replaces the PowerShot A530 and incorporates several new design features for enhanced ease of use. Remarkably compact and lightweight, the Canon PowerShot A550 camera offers the superb build quality found throughout the PowerShot range. The new compact PowerShot A550 features a Movie mode for VGA quality clips with audio of up to 60 minutes in length or 1GB file size (whichever is reached first). Movies and photos can be viewed on a TV via the AV out connection. The 7 Megapixel Canon PowerShot A550 camera will be available in February 2007.

Canon PowerShot A550

Canon A550 camera - Image quality
With the appeal of digital expanding beyond the traditional age bracket, the new Cano A550 model is positioned to meet an increasing demand for no-fuss cameras that every member of the family can pick up and use, from kids to grandparents. “For novice photographers and first time digital camera buyers, simplicity of use is a crucial factor,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “This new addition to the PowerShot range illustrate that affordable, snapshot photography need not mean a compromise on quality.”

Canon PowerShot A550 compact camera - Monitor and Battery
The Canon A550 camera has been designed with ease of use firmly in mind. Key controls and buttons are intuitively positioned for fast, fingertip access. A selectable Grid Line Display on the LCDs helps with shot composition, while the 2.0-inch screen size makes it easy for family members to view photos together without connecting to a PC. Conveniently powered by AA batteries, the Canon PowerShot A550 offers impressive battery life with up to 11 hours playback on a single charge (with Canon NB-3AH batteries).

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Canon PowerShot A550 features
• 7.1 Megapixels
• 4x optical zoom
• DIGIC II, iSAPS and 9-point AiAF
• Redesigned Shooting Mode dial
• 30fps VGA movies with sound
• 2.0-inch LCD with dedicated Playback button
• 2x AA format batteries

Canon A550 digital camera - Shooting modes and Digital effects
A wide range of shooting modes cover most family and social situations, allowing users to shoot without having to worry about camera settings. The Canon PowerShot A550 simplifies shooting even further by bringing the most commonly used Special Scene modes, such as Night Snapshot and Kids & Pets, out of the menu system and onto the camera’s Shooting Mode dial. My Colors allows users to apply photo effects direct from the camera while shooting, with options including Sepia and Black & White.

Canon PowerShot A550

PowerShot A550 photo camera - Direct print
The Canon PowerShot A550 camera is PictBridge compliant for instant direct printing to compatible printers. Users can also print ID photos and still images from movies when connected to a SELPHY CP series printer. The handy Print/Share button on each camera allows one-touch printing and hassle-free uploads to Windows or Macintosh systems. The cameras’ menu systems now feature support for Ukrainian and Romanian, bringing the total number of supported languages to 25.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).