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Pentax Optio M30

Ralf Jurrien
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Ralf Jurrien

Pentax Corporation is announces the new Pentax Optio M30, a standard-class, compact digital camera that has been redesigned in pursuit of an ultra-slim body and high texture. The Optio M30 is well-balanced with basic functions, and supports various photography scenes. The external design of the Optio M series, standard-class compact digital camera, was redesigned. By using an exclusive ultra-thin battery and miniaturizing the circuit board, the depth of the main body was able to be kept down to a mere 18 mm. A high-quality aluminum alloy texture is also used for the exterior packaging, making it finished with a sophisticated design.

Pentax Optio M30

Pentax M30 - Digital Shake Reduction
Optio M30 features “Digital SR (Shake Reduction)” mode that enables for photography with ultrahigh-sensitivity. By selecting the “Digital SR (Shake Reduction)” mode during photography, the camera automatically adjusts the sensitivity to as high as ISO 3200 to match the brightness of the subject. Even in dark locations such as indoor and night scenes, it effectively reduces camera shakes and subject blurring that occurs when the subject moves, through fast shutter speeds. It also enables for subjects that are far away, even approximately 15.5m, and in a dark location to be photographed clearly when using flash.

Pentax Optio M30 camera - Auto-macro function
The Optio M30 comes newly equipped with an auto-macro function that enables for close-up photography up to a minimal distance of 10 cm. The auto-macro function is a convenient function where the camera determines the distance from the subject, and even while in the normal focus mode, automatically switches the focus range to macro mode.

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Pentax Optio M30 - Face Recognition AF & AE
The Optio M30 is equipped with a “Face Recognition AF & AE” function that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. The Face Recognition AF & AE is available when the photography mode is “Portrait” and the camera is directed at people from the front. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting.

Pentax Optio M30 - Auto Picture mode
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This Pentax original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

Pentax Optio M30 camera - 3x Optical zoom lens
With a high resolution of 7.1 effective mega pixels and high-performance Pentax lens, the Optio M30 realizes clear, high-quality images. Even when photos are greatly enlarged, details can be printed clearly. The Optio M30 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 38-114mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes, through sightseeing photographs, to portraits.

Pentax M30 digital camera - Movie Shake Reduction
The Optio M30 captures smooth, high-quality movies at 30 fps (frames per second) at a resolution of 640 x 480 pixles, which is comparable to movies taken with a camcorder. It is also newly equipped with the “Movie SR (Shake Reduction)” function, which automatically corrects camera shakes, allowing for movies to be taken more easily and without hassles. Using the “Movie SR" function results in a narrower field of view than that during normal recording.

Pentax Optio M30 compact camera - Features
• Auto-tracking AF continuously focusing on a moving subject
• Compatible with SDHC memory cards, in addition to conventional SD memory cards
• World time function for 75 cities (28 time zones) worldwide
• Calendar Display function allows image retrieval based on the capture date
• Mode Palette provides quick access to 15 shooting modes and 13 playback modes
• Soft flash function avoids overexposure during close-up flash photography
• Super-Macro mode allows close-up photography as near as 5 cm
• Digital zooming provides up to 4X magnification
• Approximately 21.9 MB of built-in memory
• FotoNation’s red-eye correction function for flash shots
• Includes the ACDSee for Pentax image viewer/image management software
• Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).