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Canon EOS 40D

Dennis Hissink
PMA 2010 Report
Thursday 22nd, February 2007
Posted by: Dennis Hissink

Anew Canon digital SLR camera is on its way. Of course this is no surprise because there will always be a new DSLR model, however someone informed us that the Canon Hongkong website had the name Canon EOS 40D illustrated which is new for the most of us. As we are not under NDA or have a related agreement with Canon we feel free to speculate too. Rumors are that we may see a new Canon 40D with a 10 Megapixels sensor, but this could also be a 12 Megapixel version. Furthermore the Canon EOS 40D could feature a sophisticated auto focus, a 1.6 crop factor, improved sensitivity quality and the new DIGIC III image processor.

Canon 40D Unofficial specifications
- 10.1 MP CMOS sensor
- 5fps, 30 JPEG image burst
- Integrated Cleaning System
- 2.5 LCD with 230K pixels and 160 viewing angle
- Picture Style image processing
- Spot metering & 9-point AF
- DIGIC II processor with 0.2 sec start up
- Digital Photo Professional software
- Magnesium alloy body
- Compatible with all EF/EF-S lenses and EX Speedlite flashes
- Including powerpack and accessories

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).