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Fujifilm A610

Ralf Jurrien
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Ralf Jurrien

Fujifilm is pleased to announce the debut of a new entry-level compact digital camera, the Fujifilm FinePix A610 digital camera in the overseas market, realizing even higher performance in our high quality ‘A‘ series range. For the first time in Fujifilm’s A-series the new Fujifilm A610 features the unique Super CCD and RP (Real Photo) Processor, for delivery of sharp images with minimal noise. The Fujifilm FinePix A610 features 6.1 Megapixels and incorporates light sensitivities up to ISO 400 at full resolution for 'natural light' photos and less blur images. The new Fujifilm FinePix A610 digital compact camera will appeal to first time buyers looking for outstanding performance at an affordable price.

Fujifilm A610

Fujifilm A610 compact camera - LCD and Flash memory
Ease of use is key to the design of the Fujifilm A610, with a simple button layout that makes the cameras ideal for first time users. Framing photographs is made easy with a large 2.5-inch LCD monitor with an anti-reflective coating to prevent glare when shooting in daylight. The Fujifilm A610 camera is powered by two AA-size batteries, which are readily available around the world. In a first for Fujifilm’s compact digital camera range, the Fujifilm FinePix A610 features a xD/SD compatible slot which accepts Fujifilm’s traditional xD-Picture Cards, but also Secure Digital (SD) cards.

Fujifilm FinePix A610 features
• 6.3 Megapixel high-performance Super CCD
• 3x optical zoom
• 2.5-inch LCD monitor
• Selectable sensitivity up to ISO 400
• 10MB internal memory permits shooting without a media card
• Power source: 2x AA alkaline (included)/ 2x AA NiMH or AC Power Adapter AC-3VX
• QVGA movie capture of 30 fps without sound
• 8 selectable mode dial positions with 14 selectable scene positions
• xD/SD compatible slot for both xD-picture card and Secure Digital (SD) card
• No SDHC support

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FinePix A610 accessories
• 2 AA-size Alkaline batteries
• Hand Strap
• Video cable
• USB cable（mini-B
• CD-ROM with FinePix Viewer (for Mac) / FinePix Viewer S (for Windows)

Fujifilm FinePix A610 compact camera - Optional Accessories
• xD-Picture Card: M/H 256MB, M/H 512MB, M/H 1GB, M/H 2GB
• PC Card Adapter DPC-AD
• CompactFlash card Adapter DPC-CF
• AC Power Adapter AC-3VX
• Soft case SC-FXA03/SC-FXA04
• Waterproof case WP-FXA800

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents. Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).