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Olympus FE-230

Ralf Jurrien
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Ralf Jurrien

Style and ease of use are what characterise the affordable Olympus FE-230. At just 16.5mm slim, its smart stainless metal body cuts a great figure wherever it’s taken. Its easy operation makes capturing photos a snap and 7.1 Megapixels guarantee top-class pictures that will leave any mobile phone camera in the dust. The large 6.4cm LCD ensures framing becomes an accurate affair and viewing the results a sheer pleasure. The FE-230 camera makes a big impact with its slim-line stainless metal body that’s just 16.5mm thin. Image quality is second to none thanks to the TruePic TURBO image processor and a resolution of 7.1 Megapixels. Furthermore, a 3x zoom lens and a big 6.4cm LCD.

Olympus FE-230

Olympus FE 230 digital camera
Handling is genuinely intuitive, with the camera incorporating a “one button, one function” design principle. A mode dial lets users conveniently choose between the camera’s eight different shooting programmes, which include High ISO Setting mode with ISO 1250, Super Macro and a movie recording function with sound. Ideal for snapshooters, 18 preset scene modes are on board. These include special Underwater modes which, in conjunction with the optionally-available Underwater Case for waterproof protection up to 40m depth, give you the freedom to take fun shots well below the water’s surface. And to make it easy on all European users, the camera has 25 languages on board.

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Olympus FE-230 - Features
• 7.1 Megapixels in a stainless metal body
• Only 16.5mm slim
• 3x optical zoom (equiv. to 38-114mm on a 35mm model), 1:3.1-5.9
• 6.4cm/2.5” LCD
• Super Macro mode from 5cm
• “One button, one function” design principle
• 18 scene modes (including Underwater Wide and Macro)
• High ISO Setting mode (ISO 1250)
• Internal memory plus xD-Picture Card slot
• Movie recording with sound up to card capacity
• TruePic TURBO
• Supplied with Olympus Master software + LI-42B lithium ion battery
• Multi-language menu with 25 languages
• Underwater case (40m) PT-038 optionally available

Olympus FE-230

Olympus FE 230 digital camera - TruePic Turbo
Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button. A special shooting mode, where the camera automatically increases ISO sensitivity to allow shorter shutter speeds – which helps to avoid image blur caused by camera shake or by fast-moving objects.Developed by Olympus, the TruePic Turbo image processor automatically enhances important aspects of image quality: colour reproduction (colour range, saturation and brightness), picture sharpness, as well as processing speed.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the 2010 PMA International Convention & Trade Show in Anaheim Convention Center (California, US).