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Olympus Mju 770 SW

Ralf Jurrien
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Ralf Jurrien

Acamera that’s made to photograph your life should be tough enough to survive it. That’s why the striking Mju 770 SW accepts no limits: It’s shockproof against falls from up to 1.5m, waterproof to 10m depths, as well as being freezeproof to -10 degrees Celsius. This Olympus Mju is even crushproof - withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life: Like forgetting to remove it from a trouser pocket before sitting down - not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless depths of tough photography with the chic and extremely durable Mju 770 SW.

Olympus Mju 770 SW

Olympus Mju 770 SW - 7.1 Megapixel
The 7.1 Megapixel Olympus µ 770 SW gives users a sense of freedom never before seen in a camera of this class. Its eye-catching, metal body is waterproof to 10m, shockproof* against falls from up to 1.5m, and freezeproof to -10 degrees Celsius - all without the need for an extra case. This head-turner is even crushproof so that it will withstand loads of 100kg. Its extraordinary toughness lets it go much further than conventional cameras and is sure to bring a smile onto the face of every active photographer. Whether trekking over tough terrain on a mountain bike or diving deep below the sea’s surface, pictures can be taken with complete freedom and ease. Further flexibility is afforded through the 3x zoom lens (38-114mm on a 35mm camera, 1:3.5-5.0). It employs a special inner-folded light path design which means no parts protrude that might get bumped or broken - freeing the photographer to focus on the shot and not worry about the camera. The sky’s the limit on a journey with the sleek and tough Olympus Mju 770SW.

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Olympus Mju 770 SW Digital - HyperCrystal LCD
Because BrightCapture Technology increases light sensitivity for shooting and dramatically boosts contrasts on the 6.4cm HyperCrystal LCD, better photo results in low light are a reality. The technology is applied in various scene modes (including Candle and Available Light) making it easier to frame and capture atmospheric shots with less need for the flash. In addition, to defend against unwanted blur, high ISO levels (up to 1600) are available to allow the use of faster shutter speeds, while retaining the necessary image brightness. And a built-in one-touch light provides added support, making it possible to find subjects in dark situations - such as when exploring a hidden reef under water.

Olympus Mju 770SW - Underwater Case PT-035
The Olympus Mju 770 SW isn’t only designed to withstand the bumps and thumps of everyday life: Beautifully simple handling makes picture-taking a breeze in practically any situation. With scene modes for 25 various shooting conditions - including four underwater modes - it’s no problem finding the perfect setting on land or beneath the water’s surface. The intuitive user interface is refreshingly easy to use and available in 25 different languages. And with internal memory plus an xD-Picture Card slot, there’s always room to expand storage for additional pictures and video. To go even deeper, the special underwater case PT-035 will be optionally available - allowing photographers to explore the fascinating world underwater up to 40m.

Olympus Mju 770 SW

Olympus 770SW Digital camera - Availability
The Mju 770SW Digital camera is available in three expressive colours: Dark Blue, Titanium Grey, Mocca Brown. The Olympus Mju 770 SW goes anywhere you do. This elegant water, shock, freeze and crush proof camera will hit the shelves in March 2007.

Olympus BrightCapture Technology
The BrightCapture Technology is developed for better shooting results in low light situations. It works in two ways: 1. All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. 2. In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus HyperCrystal LCD
The HyperCrystal LCD of the Olympus Mju 770SW is made with a semi-transmissive technology, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and with three times the contrast of conventional displays. Also, it provides for viewing angles of up to 170° without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju 770 SW Digital camera - Features
• Waterproof to 10m
• Shockproof (equivalent to falls from 1.5m)
• Crush proof against loads of up to 100kg
• Freezeproof to -10°C
• 7.1 Megapixels
• Metal body - three colours: Dark Blue, Titanium Grey, Mocca Brown
• BrightCapture Technology for better low light photography
• 6.4cm/2.5” HyperCrystal LCD with 230,000 pixels
• 3x optical zoom 38-114mm (equiv. on a 35mm camera) 1:3.5-5.0
• Optical folded light path and water-repellent lens coating
• One-touch light
• 25 scene modes including 4 underwater modes
• On-screen water pressure gauge
• Movie function with sound
• Internal memory plus xD-Picture Card slot
• 25 languages on board
• Supplied with Olympus Master Software and LI-42B plus charger
• Underwater case PT-035 (waterproof to 40m) will be available

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