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Casio Exilim EX-Z1050

Ralf Jurrien
PMA 2010 Report
Friday 2nd, March 2007
Posted by: Ralf Jurrien

Casio announced the release of the Exilim Zoom EX-Z1050, the latest addition to its stylish series of Exilim digital cameras. Featuring a newly developed, high-performance, image-processing module, Casio’s new EX-Z1050 makes it even easier to enjoy shooting super-high resolution, 10.1-megapixel images. Last year, Casio released the revolutionary Exilim Zoom EX-Z1000, the first digital camera in the world to deliver 10.1 megapixel resolution in a size that fits easily in the palm of the hand. The EX-Z1000 won acclaim for making it simpler than ever to capture images at a remarkably high resolution, and its trend-setting performance created a new market.

Casio Exilim EX-Z1050

Casio EX-Z1050 - 10.1 Megapixels
“The newly developed Casio EX-Z1050 Zoom is as stylish and slim as any Exilim and was designed to allow a wider variety of people to enjoy photography at the super high resolution of 10.1 megapixels,” said Bill Heuer, Vice President of Casio’s Digital Imaging Division. “The camera’s small size, new 2.6-inch wide and bright LCD display and lightweight aluminum construction makes it the perfect camera to take anywhere. It also boasts a superior design that provides an unforgettable look and feel.”

Casio Exilim Z1050 - High performance camera
The Exilim EX-Z1050 is more than just convenient, stylish and cool: this camera is a truly high-performance device. It is built with the highly sophisticated Exilim Engine 2.0 - a high-performance, image-processing module that not only improves image quality, but also boosts performance by delivering new motion analysis technology. This latest model in the Exilim series also delivers best-in-class high-speed, continuous shooting at 7 shots per second until memory is full, empowering users to capture every split second of an action-packed scene.

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Casio Exilim EX Z1050 - Camera features
• Stylish, slim, compact model
• 10.1 million effective pixels and 3x optical zoom
• Maximum 7 shots/second high-speed continuous shooting
• Limited to 2.0 megapixels and normal image quality
• Exilim Engine 2.0 image processing module featuring new motion analysis technology
• Blur-reduction automatically analyzes the velocity and vector of a moving subject
• Blur-reduction sets the most appropriate ISO sensitivity and shutter speed
• Anti Shake DSP reduces blur due to shaky hands and subject movement
• Movie mode with electronic camera shake compensation function
• “Auto Tracking AF” function follows moving subjects, keeping them in focus
• 2.6-inch Wide and Bright LCD display (maximum brightness of 1,000 cd/m2)
• Control panel that displays shooting information on the right side of the monitor
• Super Life Battery allows up to 370 shots to be taken when fully charged
• The number of shots that can be taken varies depending on the SD Memory Card used

The Exilim Zoom EX-Z1050 will have a suggested retail price of $299.99 and will be available at retail in March in four fashionable colors - pink, blue, black and silver.

About Casio
Casio, Inc., Dover, N.J., is the US subsidiary of Casio Computer Co. Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).