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Samsung L74

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

According to a publication at Engadget there is a new Samsung camera coming up. Although the Information is not official yet, the product shot that is published speaks for itself. The Samsung L74 incorporates a 7.2 Megapixel CCD image sensor and a 3.6x optical zoom lens. Like its predecessor the Samsung L74 digital compact camera features ASR (Advanced Shake Reduction) which prevents the degradation of image clarity and colour common to flash Photography. With ASR the effects of camera shake are reduced in lower light conditions. You can take well exposed, sharper pictures in low light without using a flash. The 28mm optical zoom lens is ideal for those who love to shoot landscapes or inside small buildings.

Samsung L74

Samsung L74 digital camera - LCD display
It seems the new Samsung L74 is going to support a Face Recognition feature which comes in line of expectations since almost every manufacturer is also offering this handy feature in their series of digital cameras. Assuming the Samsung L74 supports PictBridge Printing pictures is easy by directly connecting the digital camera to a printer through a USB interface. At this moment it is not clear when the new Samsung L74 will be introduced, but PMA 2007 is in sight!

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Samsung L74 compact camera features
7.2 Megapixel CCD
3.6x optical zoom
Face Recognition technology
3-inch LCD monitor
Advanced Shake Reduction technology
MPEG-4 SVGA video recording at 800x592 pixels
1600 ISO support

Samsung L74

About Samsung
During 27 years of experience in the camera industry, Samsung has deployed a wide range of digital camera product lines, from a 2 Megapixel model in 2001 to a slim style model and a 8 Megapixel 15x zoom model in 2005, by utilizing its superior information technology in high precision lens/optics. In the coming years, Samsung will concentrate on technology convergence and development of the best-designed products that meet customer requirements, based on its core technology and competency in design, development and manufacturing. In addition, Samsung will establish global networks for sales and services to provide a faster response to customers' needs. All of these efforts should boost the Company to the position of the worlds best digital camera company.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).