News alert

Sign-up for our PMA 2018 news headlines and get notified when new digital cameras are being launched at the 2018 PMA Show in Anaheim, California, USA...

RSS

The latest digital imaging news is also available through our PMA 2018 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2018 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2018 RSSPMA 2018 News
PMA 2018 Sitemap by CategorySitemap by Category
PMA 2018 Sitemap by BrandSitemap by Brand

Hasselblad H3D-31

Dennis Hissink
PMA 2018 Report
Friday 2nd, March 2007
Posted by: Dennis Hissink

Hasselblad extends the appeal of its outstanding H3D DSLR camera system to a new professional photographic audience with the launch of the Hasselblad H3D-31, the 31 megapixel version of the H3D-39, the first 48mm full-frame DSLR camera system. Featuring near full-frame capture, the H3D-31 uses a 44×33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The system’s new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family.

Hasselblad H3D-31

Hasselblad H3D-39 & H3D-22 camera
Christian Poulsen, CEO of Hasselblad comments: “To date, we’ve introduced the H3D-39 and H3D-22 and, in doing so, have set new standards in image quality and lens performance for digital SLR cameras. Offering a full-frame, 48x36mm sensor and unique features, such as Hasselblad’s Natural Color Solution, Digital Auto Correction and Instant Approval Architecture, the H3D-39 and H3D-22 deliver unsurpassed image quality, including moiré-free color rendering, and have become the cameras that professional commercial photographers aspire to.

Hasselblad H3D-31 medium format camera
With the introduction of the H3D-31, we’re now looking to address the needs of professional mobile photographers, whose work may encompass shooting a variety of subjects on location, but who still want the image quality that high-end 35mm DSLRs don’t offer. We’re confident that the H3D-31’s additional photographic flexibility, including its faster ISO rating and faster capture rate, will make it a very attractive proposition for the professional mobile photographer.”

Hasselblad H3D-39 digital SLR camera
Developed around a brand new digital camera engine, the H3D takes lens performance and image sharpness to new levels. By focusing solely on digital camera architecture, Hasselblad is able to offer photographers the full benefits of professional medium-format digital cameras as well as the ease of use of the best 35mm DSLRs. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colors and detail rendering and a new choice of viewfinders for creative image composition. The H3D-22 and its nearly double-resolution H3D-39 counterpart are both full frame 48mm DSLR’s using the sensor format 36×48mm. These cameras operate up to ISO400 with a capture speed of up to 1.4 seconds per capture. The H3D-22 and H3D-39 are the preferred choice of professional commercial photographers.

Hasselblad H3D-31 D-SLR camera - Price & Availability
The H3D design has also made possible the launch of a completely new 28mm lens, designed and optimized solely for digital image capture. Image quality is lifted to a level, yet unseen in digital photography, including digital correction for color aberration and distortion. The result is flexibility for the professional photographer, including the freedom to choose between eye-level and waist-level viewfinders, digitally APO corrected lenses, and on-the-fly classification of images. The H3D offers photographers the freedom to work with film to allow shooting under extreme conditions, and Hasselblad’s Natural Color Solution delivers out-of-the-box image quality only achievable in a true digital camera system. The new H3D-31 is available immediately worldwide through Hasselblad’s national subsidiaries and channel partners with a retail price of 24,995 US$ or 19,900 Euros.

Recommended related articles

Next or previous article

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).