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Panasonic Lumix DMC FX10

Dennis Hissink
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Dennis Hissink

Panasonic’s new DMC-FX10 digital still camera offers a wealth of features disproportionate to their ultra slim and stylish size. Featuring a superb optical 3x zoom (35-105mm, on a 35mm film camera equivalent) Leica DC lens with f/2.8 brightness, Panasonic’s ingenious anti blur systems - MEGA O.I.S and Intelligent ISO control - you have to look twice to believe these really are Panasonic’s entry level stylish compact models. The 6.0 megapixel DMC-FX10 features a bright f/2.8 LEICA DC VARIO-ELMARIT lens with 3x optical zoom. The high quality Leica DC lens carries on the proud tradition of its famous Leica brand, the German camera maker renowned for lenses that combine superb performance with compact size.

Panasonic Lumix DMC FX10

Panasonic DMC-FX10 - Zoom ratio
Comprising seven elements in six groups, including three lenses with three aspherical surfaces, this advanced lens unit matches Leica’s stringent standards and delivers an exceptional optical performance. The zoom ratio of the Lumix FX10 can be extended up to 4.1x in 3 megapixel resolution mode with minimal deterioration thanks to the Extra Optical Zoom. By using the central part of the CCD, this powerful zooming function allows you to easily capture and magnify distant subjects.

Panasonic FX10 - MEGA Optical Image Stabiliser
Jitter from handshake is far and away the biggest single cause of blurry shots. Lumix cameras help solve this problems with an advanced optical image stabilising system - Panasonic’s ingenious MEGA Optical Image Stabiliser (OIS). This system uses built-in gyrosensors to detect even tiny camera movement and then shifts a lens in the opposite direction to compensate, giving you sharp, clear images without deterioration.

Panasonic Lumix FX10 - Prevent blurry images
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being taken - particularly common when taking pictures of sports or young children for example. In these conditions Intelligent ISO Control comes into its own. This system actually detects whether the subject is moving and, as necessary raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can effortlessly shoot without the need to adjust the settings every time the conditions change. Panasonic Lumix now offers solutions for both major causes of blurred images - O.I.S when you are moving, and Intelligent ISO Control when the subject is moving. Thanks to Panasonic, you can now take clear and beautiful images in even the trickiest situations.

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Panasonic Lumix DMC FX10 - ISO 1250
The DMC-FX10 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as a high as ISO 1250 at full resolution. This engine features the type of technology you expect to find in a higher end camera, providing an exceptional level of functionality for cameras in this class.

Panasonic Lumix digital cameras - Specifications
Panasonic Lumix DMC-FX30
Panasonic Lumix DMC-TZ3
Panasonic Lumix DMC-FZ8
Panasonic Lumix DMC-FX12
Panasonic Lumix DMC-FX10
Panasonic Lumix DMC-LZ7
Panasonic Lumix DMC-LZ6
Panasonic Lumix DMC-LS75
Panasonic Lumix DMC-LS60
Panasonic Lumix DMC-TZ2

Panasonic Lumix DMC FX10

Panasonic DMC FX10 - High Angle LCD function
Boasting an impressive 2.5inch large LCD monitor for comfortable viewing both while monitoring shots and playing back the results, the new Lumix FX10 is designed with flexibility in mind. Panasonic is the first manufacturer to offer the High Angle function on a digital still camera LCD. This new mode makes the FX10 LCD display extremely easy to view from below, for example, when holding the camera up high to take pictures over a crowd. The difficulties faced when shooting in bright outdoors situations are also overcome by the Power LCD function, which boosts the backlighting of the LCD by 40%. The Panasonic DMC-FX10 is also perfect for underwater photography, for use with the Marine case (available separately), thanks to the new ‘underwater’ mode.

Panasonic FX10 digital camera - SDHC memory cards
The slim and stylish Panasonic Lumix DMC FX10 features approximately 27MB of built-in memory, which can save the day should you happen to fill up or forget your memory card. The new Lumix model also accept large-capacity SDHC memory cards, giving more flexibility in shooting and recording. With such a wealth of innovation included in the well-designed and compact casing, the DMC-FX10 offers superb performance and impressive quality. The Panasonic Lumix FX10 will be available from March 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).