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Panasonic Lumix DMC-TZ3

Ilse Jurrien
PMA 2010 Report
Friday 23rd, February 2007
Posted by: Ilse Jurrien

Panasonic Lumix cameras go from strength to strength with technological advancements designed to offer the ultimate in picture performance and convenience. Panasonic’s new DMC-TZ3 digital camera is the latest member of the award-winning Lumix TZ family of digital cameras, which is renowned for packaging a remarkable 10x optical zoom in a compact, stylish body. To further add to their appeal, the Lumix DMC TZ3 goes one step further to feature a 28mm wide-angle Leica DC lens (equivalent to 28-280mm on a 35mm film camera) for wide-angle shooting. The Panasonic DMC-TZ2 will be available from May 2007.

Panasonic Lumix DMC-TZ3

Panasonic TZ3 - 28mm wide-angle lens
The 28mm wide-angle lens opens up a plethera of photographic opportunities, allowing photographers to easily capture a large group of people, or expansive architectural structures and landscapes with dynamic width and rich perspective. The wide-angle lens is particularly helpful in situations where you cannot step back or move away from a subject - ideal for shooting group portraits in a small room for example.

Panasonic Lumix TZ3 - 7.2 Megapixels
The diminutive size of the 7.2 megapixel DMC-TZ3 belies the wealth of technological features. Incorporating a powerful 10x optical zoom in such a slim and stylish body is impressive in itself. Add to this the incorporation of Panasonic’s Mega O.I.S that prevents blurring from shaky hands, Intelligent ISO to prevent motion blur, and the high quality, high performance image-processing Venus Engine III to name but a few - and the calibre of these new additions becomes apparent.

Panasonic DMC-TZ3 - Leica DC Vario-Elmar lens
The Leica DC Vario-Elmar lens comprises 11 elements in nine groups, including an ED (extra-low dispersion) lens and three aspherical lenses. This advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance. To further add to their appeal, the zoom ratio can be extended up to 15x in 3 megapixel resolution mode with minimal deterioration thanks to the Extra Optical Zoom. By using the central part of the CCD, this powerful zooming function allows you to easily capture and magnify distant subjects. Furthermore, in combination with the 4x digital zoom, a zoom factor of up to 60x can be achieved.

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Panasonic Lumix TZ3 - CCD Image sensor
Conventional cameras generally use almost the entire CCD area when recording an image, and the angle of view may be altered regardless of the photographer’s intention. The Lumix DMC-TZ3 however, incorporates a 1/2.35” CCD with a total of 8.50 megapixels. This CCD, which is larger than those in conventional 7 megapixel class cameras, can reproduce images shot with the lens set 28mm to 280mm in any of three aspect ratios - 4:3, 3:2 or 16:9 - so you can always capture dynamic, richly expressed shots with wide perspective.

Panasonic TZ3 - Mega Optical Image Stabiliser
Capturing those special moments - whether it’s your child’s first birthday, a family Christmas, spectacular sceneries on holiday or simply a picture of your loved one - are priceless. Panasonic understands this and is committed to ensuring that whatever your shooting situation, your image will be beautifully captured. Having successfully incorporated Mega Optical Image Stabiliser (OIS) into its entire line-up, Panasonic has gone one step further with the 2007 models with the introduction of Intelligent ISO.

Panasonic Lumix DMC TZ3 - Intelligent ISO control
A common cause of blurry images is the motion blur that can occur when a subject moves as the shot is being taken - particularly common when taking pictures of sports or young children for example. This is where Intelligent ISO Control comes in to its own. This system detects whether the subject is moving and, as necessary raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can effortlessly shoot without the need to adjust the settings every time the conditions change. Panasonic Lumix offers solutions for both major causes of blurred images - O.I.S when you are moving, and Intelligent ISO Control when the subject is moving. Thanks to Panasonic, you can now take clear and beautiful images in almost all situations.

Panasonic Lumix DMC-TZ3

Panasonic DMC-TZ3 - Venus Engine III engine
The DMC-TZ3 boast Panasonic’s advance image processing Venus Engine III, offering the ability to take 270 pictures on a single charge. This engine, the brain of a digital camera, boasts outstanding response time with a 0.006 second shutter release time (the time taken between pressing the button on the camera and the photo being taken) and a shutter interval of approximately 0.5 seconds , thus enabling easy capture of spur-of-the- moment shots. In the burst shooting mode, it is possible to shoot at three frames per second in full resolution. The Panasonic TZ3 also allows unlimited consecutive shooting - so you can continue taking shots until the SDHC/SD memory card is full. The Lumix TZ3 allows unlimited consecutive shooting up to the capacity of the 12.7MB built-in memory or the SD memory card.

Panasonic Lumix TZ3 - Noise reduction
Noise reduction is also greatly improved, with picture noise removed in stages during image processing. Critical noise is analysed, and chromatic and luminance noise are reduced separately. The chromatic noise, which has greater effect on picture quality, is then selectively suppressed, resulting in clearer images.

Panasonic TZ3 - Record wide motion pictures
Not only can you capture beautiful still images - the Lumix TZ3 also records stunning wide aspect VGA (848 x 480) motion images at 30 frames per second. This enables you to view them on a widescreen television in a true widescreen aspect ratio. Perfect for skiing holidays for example you can showcase your skiing talents in full 16:9 glory on your widescreen television to your family and friends. The DMC-TZ3 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This would be useful, for example, to analyse the way you swing a golf club or tennis racquet.

Panasonic Lumix DMC-TZ3

Panasonic Lumix digital cameras - Specifications
Panasonic Lumix DMC-FX30
Panasonic Lumix DMC-TZ3
Panasonic Lumix DMC-FZ8
Panasonic Lumix DMC-FX12
Panasonic Lumix DMC-FX10
Panasonic Lumix DMC-LZ7
Panasonic Lumix DMC-LZ6
Panasonic Lumix DMC-LS75
Panasonic Lumix DMC-LS60
Panasonic Lumix DMC-TZ2

Panasonic Lumix DMC-TZ3 - Scene modes
The Lumix TZ3 20 scene modes allow you to effectively capture your travelling experience, wherever you go. The ‘aerial’ mode assists with shooting through aeroplane windows, and once you reach your destination, the new ‘beach’ mode is ideal for taking photos in strong sunlight. Used with a separately available marine case boasting a water-resistance of up to 40m deep, the ‘underwater’ mode helps produce spectacular underwater shots, even at depths where there is no sunlight.

Panasonic DMC-TZ3 - Travel Date Setting
Travellers further benefit from the useful ‘Travel Date Setting’ which, once you have preset the date of your departure, records and displays the images in chronological order of your trip. The ‘World Time Setting’ is also useful as it allows you to set the time and date of 74 locations across the world. In addition, the new ‘Clipboard’ function lets you use the camera to hold an retrieve useful information on the trip. For example, you can quickly and easily take pictures of a map or train schedule, and view them when needed. In addition, the DMC-TZ3 benefits from a 3 inch LCD display so you can playback two photos at the same time and compare them. Perfect for all occasions, the small DMC-TZ3 offers a wealth of features and effortlessly slip into your pocket ensuring you are ready for any photographic occasion. Available from May 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).