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Samsung L77

Ralf Jurrien
PMA 2010 Report
Friday 9th, March 2007
Posted by: Ralf Jurrien

Samsung announced the launch of the outstandingly designed, super slim 7 mega pixel L77, equipped with a compelling 7x internal optical zoom lens, it’s perfect for those looking for the latest in sleek design and premium digital compact camera performance. At just 21.mm wide, the L77 can easily fit in the pocket so that you’re always ready to capture the moment - whether that’s through photographs, sound recordings or short film clips. The Samsung L77 has an elegant metal body and features a 2.5” TFT LCD for bright and clear viewing of images taken, and comes equipped with Samsung’s ASR

Samsung L77

Samsung L77 - 7 megapixel sensor
At 30fps, the sleek L77 can easily capture moving action and is able to record in MPEG-4 VGA for TV-quality film clips. For added convenience, editing film clips and photographs is possible through the L77’s in-built editing capabilities. Whilst reviewing photos or film it’s simple to trim, resize, or add effects without having to wait until you’re back at a home computer. “The Samsung L77 combines leading edge design with the very latest in digital camera technology. Its 7x optical internal zoom lens and its ultra-thin design are the perfect embodiment of quality and style." says Robert King, Commercial Director, Samsung Cameras. The Samsung L77 - the World’s slimmest 7 Mega pixel/7x optical zoom lens camera - will be available from leading high street and online retailers from April 2007.

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Samsung L77 digital camera - Features
• Sensor: 1/2.5 " Type CCD / 7.4 million pixels total / 7.1 million effective pixels
• Movie clips: 640 x 480 at 30 / 15fps / 320 x 240 at 30 / 15fps
• 7x optical zoom
• Macro: 10 cm - 80cm (wide) 100 cm - 150cm ( tele)
• Auto Macro: 10 - infinity (wde) 100 cm - infinity (tele)
• ISO sensitivity: Auto / 50 / 100 / 200 / 400 / 800 / 1600
• Exposure compensation +/- 2EV in 0.33EV steps
• Shuttter speed 1 - 1/1250sec
• Aperture F3.5 - 5.3

Samsung L77

About Samsung
During 27 years of experience in the camera industry, Samsung has deployed a wide range of digital camera product lines, from a 2 Megapixel model in 2001 to a slim style model and a 8 Megapixel 15x zoom model in 2005, by utilizing its superior information technology in high precision lens/optics. In the coming years, Samsung will concentrate on technology convergence and development of the best-designed products that meet customer requirements, based on its core technology and competency in design, development and manufacturing. In addition, Samsung will establish global networks for sales and services to provide a faster response to customers' needs. All of these efforts should boost the Company to the position of the worlds best digital camera company.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).