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Fujifilm FinePix A820

Ilse Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ilse Jurrien

With this letter, we are delighted to announce the introduction of the Fujifilm FinePix A820 digital compact camera to the overseas market. It is now easier and more affordable than ever for consumers to capture high-quality, natural-looking photographs at the click of a button. Fujifilm Nederland today raised both the picture-taking and purchasing power of first-time digital camera buyers with the launch of its new A-series model, the eight-MegaPixel FinePix A820. The Fujifilm A820 incorporates 4x zoom, a Pixel Super CCD Sensor and a Fujinon lens. The Fujifilm FinePix A820 digital compact camera will debut in May 2007.

Fujifilm FinePix A820

First time digital camera buyer
According to research, more than half of all digital camera purchases in 2006 were made by first-time buyers. Almost 60% of these first-time purchases totaled less than $200. Designed specifically for the first-time digital camera buyer or consumers seeking an easy-to-operate upgrade to their current digital camera, Fujifilm’s A-Series models provide users with a choice of digital cameras that offer top-notch image quality at consumer-friendly price points.

Fujifilm FinePix A820 - 8 Megapixel Super CCD sensor
The Fujifilm FinePix A820 is equipped with 4X zoom to sport an eight-Mega Pixel Super CCD Sensor. The FinePix A820 incorporates light sensitivities of up to ISO 800 at full resolution. Borrowing a page from Fujifilm’s more advanced camera models, the FinePix A820 shoots at higher light sensitivities with less noise than comparative models. This results higher quality “natural light” photos and less blur in images as the Fujifilm A820 matches these higher light sensitivities with faster shutter speeds.

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Fujifilm FinePix A820 - Features
In addition to the highlights previously referenced, the Fujifilm FinePix A820 offers:
Fujinon lens: The 4x optical zoom lens was developed specifically for the A-Series by Fujinon, a Fujifilm sister company and provider of broadcast-grade television lenses
Graphic User Interface (GUI): Simple to use icon-based GUI. When users switch shooting modes, scene positions or control settings, a brief explanation of the setting is momentarily displayed on the LCD screen, taking much of the guess work out of digital camera operation.
Internal memory: When the Memory Card (sold separately) is filled with images, users have a little extra internal storage space on each camera to capture additional pictures. A great storage fall-back option for the most active picture-takers.
Mode Dial: Allowing users to toggle between camera, playback and movie recording modes.
Large LCD: 2.5-inch LCD display with anti-glare properties
Scene Modes: A wide range of scene modes provide top-quality photos in a range of shooting conditions.

Fujifilm FinePix A820

Fujifilm A820 - Included accessories
• 2 AA-size Alkaline batteries
• Hand Strap
• A/V cable
• USB cable mini-B
• CD-ROM
• FinePix Viewer

Fujifilm A820 - Optional accessories
• xD-Picture Card: M/H 256MB, M/H 512MB, M/H 1GB, M/H 2GB
• PC Card Adapter DPC-AD
• CompactFlash card Adapter DPC-CF
• AC Power Adapter AC-3VX
• Soft case SC-FXA03/SC-FXA04
• Waterproof case WP-FXA800

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).