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Pentax Optio W30

Ilse Jurrien
PMA 2010 Report
Thursday 22nd, February 2007
Posted by: Ilse Jurrien

Pentax Corporation is pleased to announce the launch of the new Pentax Optio W30, a compact digital camera designed to be dustproof/waterproof. The waterproof function has been further enhanced so that it is possible to photograph underwater at depths of 3 meters continuously for 2 hours. The waterproofing capabilities of the internal construction of the camera and of the front and back covers, made from the metal used for the exterior, were further improved to make the Pentax Optio W30 capable of being used to photograph underwater at depths of 3 meters continuously for 2 hours in the conventional model, underwater photography was possible at depths of only 1.5 meters for a period of 30 minutes).

Pentax Optio W30

Pentax Optio W30 - Waterproof
The protective glass is treated with SP (Super Protect) coating, developed exclusively by Pentax, and is superior in water-repellency, making it hard for water droplets to attach to the surface. In addition to high waterproofing capabilities that are compliant with the JIS Class 8 waterproof standard, the Pentax Optio W30 is also equipped with dustproofing capabilities against sand and dust (JIS Class 5 dustproof standard), making it able for you to use the camera outdoors, such as for skiing, marine sports, and fishing, as well as for gardening and cooking, without having to worry about water and dirt.

Pentax W30 - 2.5 inch LCD monitor
The Pentax Optio W30 is equipped with a high-intensity 2.5-inch LCD monitor with an LCD Bright Mode that can adjust the brightness of the screen as necessary, making it easy to view the screen even outdoors, where there is strong sunlight. AR (Anti-Reflection) coating, which controls and reduces reflections caused by light, is also used for the monitor, making the screen be even more visible outdoors.

Pentax Optio W30 - Digital Shake Reduction
Digital SR (Shake Reduction) mode that reduces camera shakes and blurring of the subject when photographing still images. The sensitivity is adjusted automatically, to as high as the ultrahigh sensitivity of ISO 3200, to match the brightness of the subject. This enables for photography with fast shutter speeds, and images with less blurs can be obtained.

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Pentax W30 - Movies with Shake reduction function
The Pentax Optio W30 captures smooth, high-quality movies at 30 fps (frames per second) at a resolution of 640 x 480 pixels, which is comparable to movies taken with a camcorder. It is also equipped with the “Movie SR (Shake Reduction)” function, which automatically corrects camera shakes, and the “Interval shooting” mode that records images recorded during each specified time interval as a movie, allowing for movies to be taken more easily and without hassles.

Pentax Optio W30 - Face Recognition & Macro photography
The Pentax W30 is equipped with a “Face Recognition Priority AF & AE” function that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting. The Pentax Optio W30 can be used as close as one centimeter away from a subject for stunning close-up photography. Macro photography provides many fun photo options because you can fill the photo frame with subjects like flowers, insects, or jewelry.

Pentax Optio W30 compact camera - Auto Picture mode
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This Pentax original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings.

Pentax Optio W30 digital camera - 7.1 megapixels
The Optio W30 includes a 3x optical zoom lens that covers focal lengths from 6.3 to 18.9 mm (equivalent to 38 to 114 mm for 35mm film) and features a refraction lens system so the lens never protrudes from the camera while zooming. And by harnessing the full power of the 7.1 effective megapixels, the Pentax Optio W30 produces extremely high-quality prints with crisp detail even when the photo is greatly enlarged.

Pentax Optio W30 - Other camera features
• Auto-lock mechanism that automatically locks covers, such as the battery cover
• Auto-tracking AF continuously focusing on a moving subject
• Compatible with SDHC memory cards, in addition to conventional SD memory cards
• Mode Palette provides quick access to 25 shooting modes and 15 playback modes
• Image Recovery function lets you retrieve accidentally erased pictures
• Soft flash function avoids overexposure during close-up flash photography
• Digital zooming provides up to 4x magnification
• Digital Filter function that lets you enjoy editing photographed images
• FotoNation’s red-eye correction function for correcting red eye after shooting
• Approximately 21.9 MB of built-in memory
• Includes the ACDSee for Pentax image viewer/image management software
• Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).