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Pentax Optio A30

Ilse Jurrien
PMA 2010 Report
Wednesday 21st, February 2007
Posted by: Ilse Jurrien

Pentax announces the launch of the Pentax Optio A30, a compact digital camera featuring 10.0 effective megapixels, enabling for photography of fine, high-quality images. The Pentax Optio A30, which is a camera in Pentax’s top class, also has enhanced anti-shake functions. The Optio A30 achieves one of the highest image qualities as a compact digital camera, thanks to features such as 10.0 effective megapixels that enable for high-resolution images, a 1/1.8-inch CCD with a wide light-sensitive area for superior tone reproduction, an smc Pentax zoom lens, renowned for its high resolving power, an image processing engine that makes a rich color reproduction possible, and three different types of anti-shake functions.

Pentax Optio A30

Pentax Optio A30 - Shake reduction
The shake detection accuracy of the Optio A30 has been further enhanced, by incorporating a new, high-accuracy gyro sensor and a control algorithm used for shake correction technology in our digital SLR cameras into the shake reduction mechanism, which consists of a shifting CCD system developed exclusively by Pentax. When photographing still images, highly corrective effects, equivalent to shutter speeds of approximately 2.5 to 3.5 steps can be achieved.

Pentax A30 - Digital SR mode & Movie SR
The Digital SR mode automatically changes sensitivity according to the brightness of the subject, and effectively reduces camera shakes and subject blurring. For the Pentax Optio A30, the maximum sensitivity has been improved to ISO 3200. With faster shutter speeds, photography with reduced blurring is now possible. The image recording size is fixed to 5m. (2592 x 1944 pixels) when the Digital SR mode is selected. An electronic shake reduction function exclusively for capturing movies, which effectively corrects distortions in images due to camera shakes through software. When using ‘Movie SR,’ the field of view is narrower than that during normal video recording.

Pentax A30 - High intensity LCD monitor
The Optio A30 is newly equipped with a high-intensity LCD monitor with an LCD booster function that makes it possible to improve the brightness of the screen as necessary. The monitor is now even easier to view outdoors, where there is strong sunlight. With a 2.5-inch screen size and a high resolution of 232,000 pixels, it is easy to confirm picture compositions and the focus. Due to its wide viewing angle, the screen can also be easily viewed, since there is little change in brightness and colors even when looking at the monitor diagonally.

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Pentax Optio A30 camera - Face Recognition
The Pentax A30 is equipped with a “Face Recognition AF & AE” function that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are not darkened even if there is backlighting. This camera’s Face Recognition AF & AE function uses the Face Tracker face-recognition technology from FotoNation.

Pentax Optio A30 - Swift operation speeds
Various operation speeds for photography and playback have been increased, making it possible to use the camera more swiftly. In addition to a 0.02-second release time lag, the time it takes for the camera to focus and to start up has been speeded up.

Pentax Optio A30 - Intelligent zoom function
The Optio A30 is newly equipped with an “intelligent zoom” function, which is an evolved form of digital zoom, enabling for images to be magnified even larger and stored, all while maintaining the image quality of optical zoom.

Pentax A30 camera - Video recording function
The Pentax Optio A30 smoothly captures movies at 30 fps (frames per second) at sizes up to 640 x 480 pixels with image quality rivaling camcorders. Since it employs the DivX (MPEG-4 compliant) movie format, the Pentax A30 can record longer, high-quality movies.

Pentax A30 digital camera - Exposure setting modes
In Programmed Exposure mode, the camera automatically determines the shutter speed and aperture. The camera also includes “Shutter-Priority AE” mode and “Manual Exposure” mode, which the user can set freely depending on the effect they are aiming to achieve.

Pentax Optio A30 - Compact & Lightweight body
Despite incorporating a large CCD, the SR system and a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 38-114mm lens in 35mm format, we managed to create a slimmer and lighter body by using our unique Sliding Lens System*5 together with high-density mounting technology. The central lens group of the Sliding Lens system slides upward from the optical axis and the front and back lens groups slip under them. Housing the lens in two steps in the lens cylinder reduces overall lens thickness, thereby minimizing body depth.

Pentax Optio A30 - Other camera features
• Auto-tracking AF continuously focusing on a moving subject
• Compatible with SDHC memory cards, in addition to conventional SD memory cards
• Mode Palette provides quick access to 15 shooting modes and 15 playback modes
• A “Green button” that enables you to assign functions that are frequently used, and recall them in just one touch
• Approximately 22MB of built-in memory
• Calendar Display function allows image retrieval based on the capture date
• Easy searching and organizing of images on a PC using the Date Folder function
• FotoNation’s red-eye correction function for correcting red eye after shooting, which occurs easily when photographing with flash
• Includes the ACDSee for Pentax image viewer/image management software
• Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).