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Sony Ericsson W610i

Mark Peters
PMA 2010 Report
Wednesday 21st, February 2007
Posted by: Mark Peters

Sony Ericsson announces a the W610 Walkman phone. Build on the success of hit-models such as the W810 and to broaden the appeal of the Walkman phone. 20 million Walkman phones have been sold to date. Sony Ericsson also announces a suite of music accessories designed to enhance the Walkman phone listening experience. The W610 Walkman phone is all about the detail, whether this is detail in design that builds on the look of earlier Walkman phones or the detailed combination of mobile music with a credible digital camera. The Sony Ericsson W610 stores up to 470 full-length music tracks on the 512MB Memory Stick Micro (M2) provided, and offers the inventive TrackID music recognition application.

Sony Ericsson W610i

Sony Ericsson W610 - Mp3 phone
The TrackID music recognition application is a feature that lets the user record a clip of an unknown music track onto their phone and immediately receive a notification of the track name, artist and album. Add to all these features a 2.0 megapixel camera with auto focus and the Sony Ericsson W610 is a credible fusion of phone, music player & digital camera.

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Sony Ericsson W610i Walkman cell phone
“Our Walkman phones have proven to be phenomenally attractive to our consumers - we have sold 20 million Walkman phones since launch - and we are continuously developing the portfolio to extend their appeal,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “The W610 mobile phone proves how the Walkman phone can appeal to different lifestyles. The Sony Ericsson W610 Walkman phone combines the best in both music player & digital camera, whilst first & foremost remaining a phone that’s intuitive and pleasurable to use.”

Sony Ericsson W610i

Sony Ericsson W610i - Features
The W610 Walkman phone is a fully specified music phone that does not compromise on its digital camera offering. As well as the 2.0 megapixel camera with auto focus, video recording and playback, the W610 provides a horizontal camera menu - so that the user holds it as they would a regular camera when taking a picture - and a Picture blogging facility for uploading photo’s direct to a user’s online blog site. Switching back to the music credentials, the W610 includes an RDS FM Radio to brighten up the daily commute or trip to the gym. In fact, the only compromise with the W610 Walkman phone is choosing between the two colour options; will it be Plush Orange or Satin Black? The W610 Walkman phone is an EDGE 850/900/1800/1900 music camera phone and will be available in selected markets from Q2 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).