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Sony Ericsson W880i

Ilse Jurrien
PMA 2010 Report
Wednesday 21st, February 2007
Posted by: Ilse Jurrien

Sony Ericsson announces a Walkman phone; the W880/W888 build on the success of models such as the W810 and to broaden the appeal of the Walkman phone. 20 million Walkman phones have been sold to date. Sony Ericsson also announces music accessories designed to enhance the Walkman phone listening experience. At just 9.4mm thin, the W880 is the slimmest Sony Ericsson phone yet and combines the Walkman phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro provided in-box gives you room to store up to 900 tracks, whilst the host of innovative music applications make it easy to get music onto your phone in the first place & search through play lists once its there.

Sony Ericsson W880i

Sony Ericsson W880i - MP3 phone
“Our Walkman phones have proven to be phenomenally attractive to our consumers - we have sold 20 million Walkman phones since launch - and we are continuously developing the portfolio to extend their appeal,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “The W880 / W888 mobile phone proves how the Walkman phone can appeal to different lifestyles. The Sony Ericsson W880 / W888 is a hi-specification device that looks every bit as good as it sounds. The W880 / W888 represents a milestone in the Walkman phone portfolio. Although without doubt one of the slimmest music phones available with a 1GB capacity, the true beauty of its design is seen in the brushed stainless steel finish and the stand-out colour variants; either Steel Silver or Flame Black.

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Sony Ericsson W880 - Features
Of course, the W880 / W888 is about more than just good looks. The Disc2Phone music management software allows the user to transfer their tracks easily and with no fuss from PC straight onto the phone. With Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming music directly to a home or car stereo (via the new Music Bluetooth Receiver MBR-100). Importantly for a music phone, all of this functionality has been introduced without having to compromise on battery life. The W880 / W888 delivers up to 18 hours music listening time & features a Flight Mode which allows the phone to be switched-off in mobile-prohibited environments.

Sony Ericsson W880i

Sony Ericsson W880 & W888 - Camera phones
Sony Ericsson also announces 2 new music accessories that make your Walkman phone a complete music listening centre. Users can listen to the music on their phone in hi-fi sound quality with the Bluetooth Music Receiver MBR-100. This discreet accessory streams music via Bluetooth from the user’s phone straight to a home or car stereo, using the phone as a remote control to alter the volume or skip through tracks. The 3.5mm input or RCA cable provided fits most home or car hi-fi systems. The MBR-100 was announced in January 2007 and will be available from Q1 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).