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SanDisk microSD Multi SD Kit

Mark Peters
PMA 2010 Report
Wednesday 21st, February 2007
Posted by: Mark Peters

SanDisk introduced the microSD Multi SD Kit, bringing together in one package a microSD flash card with a miniSD adapter and a standard SD adapter, at the 3GSM World Conference 2007, where SanDisk is demonstrating products in booths 7C62 and 8C74. The SanDisk microSD Multi SD Kit removes confusion for consumers and retailers in selecting the correct card for a mobile phone, because the kit supports all mobile phones with SD-based card slots. According to SanDisk research, 87 percent of the latest mobile phone models with card slots are designed for either microSD, miniSD or standard SD. The SanDisk microSD Multi SD Kit comes in three capacities: 512 MB, 1GB and 2GB.

MicroSD Multi SD Kit

SanDisk Flash memory cards
“Consumers, when shopping for memory cards, don’t always know what type of SD slot is in their mobile phone. The microSD Multi SD Kit makes the purchasing decision a snap, because the card is guaranteed to fit - either directly through a microSD slot, or by using the adapters for miniSD or standard SD slots,” said Jeff Kost, vice president and general manager of mobile consumer solutions for SanDisk. “Retailers also get a break, because sales associates can focus on the benefits of added capacity rather than worrying about compatibility.”

Memory kit for mobile phones and SD digital cameras
The kit makes it easy to enjoy music, photos, video clips and personal files on multiple devices. For example, a large video clip could be downloaded through a laptop computer and transferred to the microSD card using the kit’s standard SD adapter. The microSD card could then be placed in a phone with either a miniSD or microSD slot. The kit is also compatible with personal electronics other than mobile phones, including SD digital cameras, as well as SanDisk’s Sansa e200 series, Sansa Connect, Sansa Express, and Sansa c200 series of MP3 players. This flexibility makes it more likely consumers will use their portable devices, especially mobile phones, to enjoy music, photos and video.

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SanDisk microSD Multi SD Kit
The microSD Multi SD Kit comes in three capacities: 512 MB, 1GB and 2GB. The product is available now in Japan. It will be available in the United States and Europe in March. Pricing in the U.S. and Europe has yet to be announced. The product may be sold under other names outside of Europe.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).