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Nikon Coolpix S500

Mark Peters
PMA 2010 Report
Wednesday 21st, February 2007
Posted by: Mark Peters

Nikon announced the Coolpix S500, a camera that combines extensive features and the latest technology. This solid yet lightweight camera is encased in a stylish stainless-steel body. Sleek design and classic contours make this model as striking to look at as the quality pictures it produces, and is testament to Nikonís commitment to quality. The technology and the features inside the Nikon Coolpix S500 are worthy of their impressive casing. The combination of 7.1 megapixels of resolution and the powerful 3x Zoom-Nikkor lens with a range of 35-105mm enables the Nikon S500 to deliver excellent picture detail whether the subject is a close-in portrait or a broad panorama, even after the photograph has been enlarged.

Nikon Coolpix S500

Nikon S500 - Vibration Reduction
The Vibration Reduction function is able to compensate for camera shake to produce clearer, steadier pictures, and also prevents blurring in lower-light conditions. Light-sensitivity of up to ISO 2000 further guarantees picture clarity in unsteady or poorly-lit conditions. Nikon is constantly seeking ways to make the experience of taking a photograph as simple and as exciting as possible. All functions are optimised to respond immediately, ensuring that the user never misses a fleeting opportunity for a great shot. The Nikon Coolpix S500 powers up in an impressive 0.8 seconds and has a practically imperceptible shutter release time lag of less than 0.005 seconds.

Nikon Coolpix S500 - PictureProject software
The results achieved with the Coolpix S500 can be fully appreciated using Nikonís exclusive PictureProject software, which makes it simple and straightforward to edit, organise, transfer and share images. Compatibility with a range of feature-extending plug-ins also makes it easy to add new capabilities on demand.

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Nikon Coolpix S500 - VR image stabilization
The Coolpix S500 features proven lens shift VR (Vibration Reduction) technology originally developed for interchangeable lenses used with Nikon SLR camera systems. Nikon's exclusive VR system provides the ability to shoot at shutter speeds as much as three steps slower without blurring the image, helping to overcome camera shake and stabilize shots of unsteady subjects. Active the whole time the Coolpix S500 is turned on, VR also stabilizes images displayed on the 2.5-inch high-resolution LCD, making it easier to frame shots and capture the moment as intended.

Nikon Coolpix S500

Nikon S500 digital camera - Anti-Shake button
One press of the button activates Anti-Shake mode for clearer results in low light or at telephoto focal length settings. High-ISO automatically sets the optimal ISO and works with VR (Vibration Reduction) to deliver steady results, while BSS (Best Shot Selector) selects and saves the sharpest image from up to ten sequential shots.

Nikon S500 - One-touch portrait button
The One-touch portrait button makes it easier than ever to take great-looking photographs by offering direct access to a selection of three innovative functions that provide the ability to actually improve the quality of images within the camera. Face-priority AF automatically finds, then focuses on peopleís faces for crisp, clear results time after time. Face recognition capability may be limited in some shooting conditions. In-Camera Red-Eye Fix automatically compensates to help eradicate traces of the annoying red-eye effect that can sometimes be encountered during flash photography. Completing the set is D-Lighting, which can be applied to improve underexposed images or shots taken with too much backlight. D-Lighting automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. Sales of the Nikon S500 will start end of March at a suggested retail price of £249.99/ Ä369.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).