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Nikon Coolpix S200

Mark Peters
PMA 2010 Report
Wednesday 21st, February 2007
Posted by: Mark Peters

In order to uphold its legacy of industry-leading technology, Nikon is always seeking new ways to enhance the camera userís experience. The Nikon Coolpix S200 brings world-class photographic results to professionals and amateurs alike, packed into a sleek compact casing. Measuring just 18.5mm, the stylish aluminum body of the Nikon Coolpix S200 blends an attractive design with modern features, demonstrating Nikonís commitment to quality state-of-the-art craftsmanship. Combining 7.1 effective megapixels of image resolution with an impressive 38-114mm 3 x Zoom-Nikkor lens, this camera is able to faithfully capture the detail of the closest portrait to the broadest panorama, even after enlargement of the shots.

Nikon Coolpix S200

Nikon Coolpix S200 - VR function
Image quality is further enhanced by the Vibration Reduction function (activated in Anti-Shake mode), which compensates for camera shake and delivers clear pictures even in unsteady conditions. In combination with the High-Sensitivity mode which extends to ISO 1000, the VR function also enables the user to take quality photographs in lower light conditions. Fast-moving and shaded shots present no challenge to the Nikon Coolpix S200, and the results can be enjoyed with friends on the ample 2.5-inch LCD screen. This also allows easy navigation of the new menu interface which offers quick access to a variety of exciting modes and functions.

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Nikon S200 - Manipulate images in-camera
Packaged within the Nikon Coolpix S200, three unique Nikon innovations make it possible to manipulate the images in-camera, enabling amateurs to achieve results that a professional would be proud of. Face-priority AF detects peopleís faces to achieve sharp focus on the face, no matter where they happen to be located in the frame; In-Camera Red-Eye Fix tackles this effect by providing automatic compensation for more flattering, natural-looking portraits in low light. Finally, Nikonís unique D-Lighting function improves underexposed images or shots taken with too much back-light, leaving well-exposed areas untouched.

Nikon Coolpix S200

Nikon S200 - Vibration Reduction image stabilization
The Nikon Coolpix S200 features electronic Vibration Reduction (VR) that allows users to overcome the effects of camera shake to produce satisfyingly sharp images. Taking data from a built-in angular velocity sensor, the system applies in-camera image processing to turn blurred images into beautifully sharp results. Anti-Shake mode also employs e-VR to deliver clearer, more stable images in diverse shooting situations.

Nikon Coolpix S200

Nikon Coolpix S200 - In-camera correction features
The Coolpix S200 features a selection of three innovative functions that provide the ability to actually improve the quality of images within the camera. Face-priority AF automatically finds, then focuses on peopleís faces for crisp, clear results time after time. Face recognition capability may be limited in some shooting conditions. In-Camera Red-Eye Fix automatically compensates to help eradicate traces of the annoying red-eye effect that can sometimes be encountered during flash photography. Completing the set is D-Lighting, which can be applied to improve underexposed images or shots taken with too much backlight. D-Lighting automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. Sales of the Nikon Coolpix S200 will start end of March at a suggested retail price of £199.99/ Ä299.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).